“He was lively and engaging and approached the subject with humour”
In laser eye surgery, one of the biggest factors in the rapid popularisation of LASIK over its predecessors like PRK is the near ubiquitiousness of what is known as the “Wow” effect.
The “Wow” effect is often seen mere moments after a LASIK operation, once the patient sits up on the bed and opens their new eyes for the first time and says “Wow!” Having personally witnessed at several dozen LASIK operations and reviewed several dozen more LASIK videos, I can attest that it is a pretty reliable utterance.
But what if you’re not fortunate enough to have the “Wow” effect built into your service? And if you do in fact have a built in “Wow” factor, how can you apply the concept to the other aspects of your business?
The most intriguing topic were the different personality traits of ‘customers’ and exceeding customer’s expectations rather than just meeting them. I feel I will be able to utilise knowing what signs to look out for to assess a patient’s state of mind and how to respond to them. Also, I will be looking for areas where we can offer the ‘wow’ factor to our customers to set us apart from other providers. Rod Solar was lively and engaging and approached the subject with humour, which I feel endeared the participants to him and the subject matter.
Patient Services Advisor, Yorkshire Eye Hospital, Leeds
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Meet our Co-Founders
Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK
