“He was lively and engaging and approached the subject with humour”
In laser eye surgery, one of the biggest factors in the rapid popularisation of LASIK over its predecessors like PRK is the near ubiquitiousness of what is known as the “Wow” effect.
The “Wow” effect is often seen mere moments after a LASIK operation, once the patient sits up on the bed and opens their new eyes for the first time and says “Wow!” Having personally witnessed at several dozen LASIK operations and reviewed several dozen more LASIK videos, I can attest that it is a pretty reliable utterance.
But what if you’re not fortunate enough to have the “Wow” effect built into your service? And if you do in fact have a built in “Wow” factor, how can you apply the concept to the other aspects of your business?
The most intriguing topic were the different personality traits of ‘customers’ and exceeding customer’s expectations rather than just meeting them. I feel I will be able to utilise knowing what signs to look out for to assess a patient’s state of mind and how to respond to them. Also, I will be looking for areas where we can offer the ‘wow’ factor to our customers to set us apart from other providers. Rod Solar was lively and engaging and approached the subject with humour, which I feel endeared the participants to him and the subject matter.
Patient Services Advisor, Yorkshire Eye Hospital, Leeds
Meet our Founders
Founder & Fractional CMO
Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Founder & CEO
Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK