Unleashing Your Practice’s Potential: Transcending the Boundaries of Annual Planning with a 12Q Plan

Today, you stand at the precipice of transformative change, ready to revolutionize how you approach planning in your practice. The paradigm of annual planning, despite its traditional comfort, is akin to an old cocoon—restrictive and not designed to accommodate growth.

When you consider your aspirations, you might have found yourself, like countless others, formulating plans at the end of the year, contemplating the course of the upcoming twelve months. However, this conventional strategy paints a paradox—while a year can be overwhelmingly long for predictability, it is astonishingly short for realising significant accomplishments.

The echoes of 2019’s plans ring loud. How many of those meticulously crafted strategies truly unfolded as you envisioned over a year? Precious few, no doubt.

Moreover, monumental change requires a canvas larger than a single year. Ponder the transformations that have shaped your business and your life—they span years, not mere months.

What’s more, annual planning is often an exercise in overly enthusiastic optimism. Especially when it happens in December—perhaps the most misguided time to plan.

Planning in December is as ill-advised as grocery shopping on an empty stomach. It’s time to ensure our annual planning is more than just another fleeting New Year’s resolution.

In the spirit of breaking free from constraints and harnessing limitless potential, I encourage you to embrace a novel planning strategy—a three-year planning cycle. It’s a stretch vast enough to house meaningful growth yet not so distant to cloud our vision or stifle our imagination. To keep this inspiring journey manageable, we break down these three-year cycles into twelve 90-day periods, executed in quarterly sprints – a 12-Quarter Plan.

Imagine this: in three years, you can transform your practice in ways both achievable and awe-inspiring. This journey doesn’t start tomorrow—it starts today. To embark on this adventure, I present to you six steps that will aid you in crafting an inspiring three-year growth plan to guide your practice’s strategic quarterly sprints:

1. Identify Your Launch Pad:

Assess your current financial position truthfully and accurately. Be it a general estimate of sales and net profits, a look back at the last year, or an annual run-rate based on your typical month, ensure the representation is genuine, neither sandbagging nor showcasing an unusually successful month.

2. Chart Your 3-Year Ascent:

Set your sights on known benchmarks, whether it’s the “Rapid Growth” common in the early years of a practice or the “Steady Growth” seen in more mature ones. Strive for the zenith of “Top-to-Bottom,” where your top-line revenue becomes your bottom-line profit in three years—a 26% annual increase or a 6% quarterly hike.

NOTE: The best way to answer that nagging question about practice growth or marketing or patient volume in the back of your mind is to book a free 15-minute compatibility call. Get some options and go away with a clear idea of what’s possible.

3. Explore Straight-Line Trajectories:

Use a spreadsheet to plot a hypothetical linear growth trajectory, but remember, the journey to success is rarely a straight line.

4. Write Your “Real” Projections:

Base these on your ability to grow over time, your seasonal rhythms, and your availability.

5. Craft a “How We Get There” Blueprint:

This is where you ask yourself what needs to evolve in your practice today to achieve your future growth targets.

6. Track Progress, Pivot Monthly and Adjust Quarterly:

Finally, regularly ask yourself if any significant changes in your practice, industry, or the economy necessitate changes to your 12-Quarter Plan.

With these steps in mind, work with your leadership team to draft a 12-Quarter Plan, filling in the “Projected” column for at least the next four quarters. Ponder over what must be true for the projections to materialize, and bring this thinking to the HWGT Plan tab. Then, set the date and gather your team for your next Quarterly Sprint Planning Session.

Understand this: the three-year growth plan is about something other than awaiting the onset of a new year or reducing your planning to a forgotten resolution. It’s about anchoring your dreams in tangible, ambitious goals that consider the unpredictability of business and life.

By focusing on a three-year horizon—divided into manageable 90-day chunks—your practice will become a nimble ship, swiftly adjusting its sails in response to the changing winds of business trends and economic shifts. Instead of an annual check-in, you’ll have a monthly review with a company score to gauge your progress, offering you the flexibility to course-correct if required.

Yes, it might feel daunting initially, stepping away from familiar shores to embrace the unknown waters of this innovative approach to planning. But remember, the most beautiful pearls lie beneath the deepest waters. By breaking down this massive task into these steps, you’ll find that the seemingly insurmountable mountain becomes a journey of a thousand exciting steps.

Believe in the transformation that your practice can undergo in three years with a meticulously crafted and executed growth plan, one that is as adaptable as it is ambitious. All it takes is a commitment to the journey and a mindset open to innovative strategies. Through these, you’ll discover a path of flexibility, response, and success in reaching your growth targets. A path that marries long-term vision with short-term adaptability, effectively propelling your practice into a future of sustainable growth and accomplishment.

In conclusion, setting and realizing growth targets should be something other than an exercise in futility or frustration. It’s time to let go of the constricting annual planning model and embrace a strategy that doesn’t just ensure your practice’s survival but powers its thriving growth. Start your three-year cycle planning today, and unlock the breathtaking potential your practice holds. Remember, the future is a canvas of limitless possibilities—it’s time you wield the brush of ambition and paint your masterpiece.

As part of this transformative journey, we invite you to be inspired by fellow surgeons’ real-life success stories who’ve benefited from 12Q planning and access our suite of tools and resources designed to help implement your 12Q Plan effectively. By partnering with us, you gain a community and resources to support and propel your practice to new heights. Let’s work together to turn your aspirations into reality.

 

 

NOTE: The best way to answer that nagging question about practice growth or marketing or patient volume in the back of your mind is to book a free 15-minute compatibility call. Get some options and go away with a clear idea of what’s possible.

About the author

Rod Solar
Founder & Fractional CMO

Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people through vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.

Get your Practice Marketing Score

Take our FREE “Practice Marketing” quiz. Get your score and benchmark yourself to practices around the world.

Find articles on:

What our clients say…

“In a matter of weeks, we already saw results with LiveseySolar. Far before we were even finished with our project.”

Erik Chotiner, MD, FACS, Ophthalmologist

“The whole group has been very, very professional. We’re quite early in the stages, but we can see the benefits.”

Dr Nick Mantell , MBChB FRANZCO

“They’re very professional. They know what they’re doing, but they also put us at ease. This helped us to cut through what’s needed to get what we want.”

Mr Praveen Patel, MA (Cantab), MB BChir (Cantab), FRCOphth, MD (Res)

“It’s wonderful to work with an agency that engages on our level and understands our market.”

Dr Anton Van Heerden, MBChB; FRANZCO, Ophthalmologist

Get your Practice Marketing Score

Take our FREE “Practice Marketing” quiz. Get your score and benchmark yourself to practices around the world.

Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their practice revenue

Rod Solar

Founder & Scalable Business Advisor

Rod co-founded LiveseySolar and acts as a Fractional CMO and Scalable Business Advisor for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.

Read more

LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

Read more

Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK