Website speed matters: Study finds 1 second delay in website load time means a 7% reduction in conversions

A recent study by Akamai1 claims that if your website takes longer than 3 seconds to load, you could be losing nearly half of your visitors. Find out how your website rates.

A one-second delay in page load times yields:

  • 11% fewer page views
  • 16% decrease in customer satisfaction
  • 7% loss in conversions

Thus, increased website speed results in improvements in:

  • sales
  • customer experience
  • page views
  • conversion rates

Does website speed matter?

We reduced our website load time by 50%

Before website speed improvementsAfter website speed improvements

And we’ve still got further to go. Soon, we’ll be converting all our video embeds to pop-ups so that they only load for those visitors who want to see the videos.

How did we increase our website speed?

  1. minimising HTTP requests
  2. minifying and combining files
  3. using asynchronous loading for CSS and JavaScript files
  4. deferring JavaScript loading
  5. minimising time to the first byte
  6. reducing server response time
  7. choosing a better hosting environment
  8. running a compression audit
  9. enabling compression
  10. enabling browser caching
  11. reducing image sizes
  12. using a CDN
  13. using external hosting platforms
  14. optimising CSS delivery
  15. prioritising above-the-fold content (lazy-loading)
  16. reducing unnecessary plugins
  17. reducing redirects
  18. reducing external scripts

Fortunately, you don’t have to worry about all that technical stuff

After we achieved such dramatic results with our own website, we took the next step to make these improvements available to all of our clients.

That’s why we now offer website hosting and website speed optimisations to all of our customers. Our hosting services include

  • 5GB storage
  • Unlimited bandwidth
  • 1GB RAM

And, we’re offering our customers free website migrations this month (August 2018).

LiveseySolar Hosting includes

  • Leading performance technologies to improve performance and customer experiences. All hosting services have CloudFlare technology with Railgun data compression tools implementable with one click installation
  • Advanced security. We use advanced cloud isolation protocols to prevent the spreading of any malware that breaches the websites we host. If malware violates your website, we won’t just shut you down. We work with you to solve the vulnerability and help your business continue its operations.
  • Balanced service. We never overload our servers with thousands of accounts and limit every server to a maximum of five hundred domains. That gives more than enough resources to ensure we never punish you for consumption via your website or other customers.

How can you increase your website speed?

If you’re a LiveseySolar client – relax. We’ll increase your website speed in the background and you won’t have to worry about a thing. We’ll soon send you a message alerting you to the changes.

If you’re not a LiveseySolar client yet, give us a call and see how you can become one.

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2018-07-25T15:43:53+00:00By |Categories: Customer Service and Sales Observations, Step 1: Getting more leads|Comments Off on Website speed matters: Study finds 1 second delay means a 7% reduction in conversions

About the Author:

LiveseySolar's mission is to help you build the practice and life you love. Using our 5-Step Private Healthcare Marketing System, our customers can predictably and sustainably grow their practice so that they can enjoy a healthy balance between both worlds - a successful private practice and a happy life.