Who to listen to for business advice

When you’re just starting out in business, any advice can seem like a golden nugget. As a beginner, you can learn from reading online, watching videos, and listening to speakers at events. At first, even a little advice can go a long way. Initially, something is indeed better than nothing as you build your foundational knowledge.

But as you get more experience, you need to be careful about the advice you follow. At this stage, advice must be tailor-made—specifically suited to your unique business context and timely enough to be relevant. Here’s some advice that’s helped me determine who is worth my time…

1. Listen to people who have helped many other people like you achieve what you want to achieve.

These folks have an advantage. They’re not just talking about their own life stories. Instead, they’ve seen many winning and losing moves in many contexts, and they have many more data points to draw from. Still, watch what they do (not just what they say). Always look for actions that back up their words. If they aren’t walking the talk, then be wary.

2. Listen to people who have achieved what you want to achieve.

If they have the kind of business or live the life you want to have, listen carefully. They’ve succeeded in a situation similar to yours — with the same kind of business and under similar circumstances. . However, they are a sample of one. Their advice might be based only on their own experiences, and they might think they played a bigger role in their success than they actually did. So, while their insights are valuable, take them as part of a bigger picture.

3. People who have helped one person like you achieve what you want to achieve.

These might be brilliant people with great futures ahead of them, but for now they are one-hit wonders. Even a broken clock is right twice a day. So, before you take their advice to heart, wait until they’ve consistently shown that they can deliver results. Look for solid proof of their success with others over time to ensure they really know what they’re talking about.

4. People with good intentions who have yet to achieve what you want to achieve are best ignored.

This is where most advice comes from. Your spouse, family, friends, less successful colleagues, or even your patients (!) Again, toss it.


Start by learning from various sources, as every bit of knowledge builds your foundation. As your business evolves, refine your advisors to those who have shown consistent success and relevance. Always verify the actions behind their words and seek advice tailored to your unique situation. The best advice is not only sound but also proven effective and comes from those who genuinely understand your challenges.

A single mistake could crash your business. The advice, in this case, can’t be one-size-fits-all. It’s got to be the right advice for you, in your context, and at the right time. If you get the right advice at the wrong time or context, it will be the wrong advice.

NOTE: The best way to answer that nagging question about practice growth or marketing or patient volume in the back of your mind is to book a free 15-minute compatibility call. Get some options and go away with a clear idea of what’s possible.

About the author

Rod Solar
Founder & Scalable Business Advisor / fCMO

Rod Solar is a co-founder of LiveseySolar and a Scalable Business Advisor for its customers. Rod mentors and coaches eye surgery business CEOs/Founders and their leadership teams to triple their sales, double their profit, and achieve their “ideal exit”.

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Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their practice revenue

Rod Solar

Founder & Scalable Business Advisor

Rod Solar is a co-founder of LiveseySolar and a Scalable Business Advisor / fCMO for our customers. Rod mentors and coaches CEOs/Founders and their leadership teams to double their sales, triple their profits, and achieve their “ideal exit”.

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LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK