I blog for all of these reasons and more. I blog because it organises my thoughts into meaningful chunks (hopefully!). And I blog because it makes me do my homework (what good is having an opinion if you can’t back it up?). But most importantly, companies that blog get 55% more web traffic. The more you blog, the more pages Google has to index, and the more inbound links you’re likely to have. The more pages and inbound links you have, the higher you rank on search engines like Google—thus the greater the amount of traffic to your website. Blogging is good.
What if you do not have enough time for blogging?
Often, medical practitioners say they don’t have the time to respond to emails, let alone blog. There’s no need to write a post every day, or even more than once a week (although some degree of regularity helps keep your audience engaged). Also, there isn’t any reason why the blogging job can’t be shared amongst staff with a multi-author blog.
What can you write about?
In my next post, and you won’t want to miss it, I’ll share an idea with you that combines video, blogging, and SEO to help you generate more traffic and convert more web visitors into enquiries and produce a huge amount of content is very short amount of time.