Increasing Yorkshire Eye Hospital’s sales by 102%

At the time of the engagement, Yorkshire Eye Hospital was a private ophthalmology hospital that wanted to get serious about laser eye surgery. They wanted to increase their leads, their conversion rates and their levels of customer service.

Over a 12 month engagement, we helped Yorkshire Eye Hospital increase their conversion rates by 31%, increase their telephone conversion rates by 55%, and increase their laser eye surgery sales by 102%.

How we did it

After 3 months, Sue Boyes, Hospital Manager 
said “What you’re doing is certainly working.”

First, we helped design a new website for Yorkshire Eye Hospital. We then initiated a search engine marketing campaign that increased Yorkshire Eye Hospital’s leads by 2600% in 16 months. Conversion rates on the website also increased during this time, from 0.3% to 3.80%.

We were simultaneously busy training sales people in both telephone and consultative selling. This resulted in an increase of their conversion rates by 31%, and an increase of their telephone conversion rates by 55%.

Finally, to enhance their ability to retain patients and increase friends and family referrals, we trained all of the Hospital’s clinical staff in customer service.

Their laser eye surgery sales increased by 102%!

After Optegra bought the Yorkshire Eye Hospital, three of their eye surgeons hired us to support their joint practice: Vision Correction Consultants.

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What our clients say…

“In a matter of weeks, we already saw results with LiveseySolar. Far before we were even finished with our project.”

Erik Chotiner, MD, FACS, Ophthalmologist

“The whole group has been very, very professional. We’re quite early in the stages, but we can see the benefits.”

Dr Nick Mantell , MBChB FRANZCO

“They’re very professional. They know what they’re doing, but they also put us at ease. This helped us to cut through what’s needed to get what we want.”

Mr Praveen Patel, MA (Cantab), MB BChir (Cantab), FRCOphth, MD (Res)

“It’s wonderful to work with an agency that engages on our level and understands our market.”

Dr Anton Van Heerden, MBChB; FRANZCO, Ophthalmologist

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Take our FREE “Practice Marketing” quiz. Get your score and benchmark yourself to practices around the world.

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Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their practice revenue

Rod Solar

Founder & Fractional CMO

Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.

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LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK