Day 5: Create 52 blog posts
With WordPress, you can create a template to include the optimised transcription and embed the video. Importantly, this template should also feature links to other content pages in your website, and calls to action to get visitors to inquire with you for more information.
Day 6: Schedule the posts to publish weekly
WordPress allows you to create all the posts in one go and schedule them to be published weekly, or whenever in the future you like. The benefit of this is use the principle of batching your work. First you identify all the topics, then film all the videos, then upload all the videos, then transcribe all the videos, then SEO all the transcriptions, then create all the blog posts. In the end, all you have to do now is put your feet up and let the software publish the posts on your behalf. Presto! A year’s worth of compelling, accurate, search engine optimised, high-converting web content… done! But wait, there’s more.
Day 7: Feed your posts to your social media
Now that your posts are automatically publishing to your blog, you’ll also want to share them on social media. You can install feeds that automatically deliver your content to your Facebook Page, your Twitter profile, and your LinkedIn profile. This gets your content syndicated to where people spend most of their time on the internet these days, and enables them to share it if they find it interesting.
Bonus Day: Direct your paid search ad groups to your specific FAQ pages
I’ve written about landing pages before, and how it makes sense to send your paid search visitors to specific pages that respond to their interests, as opposed to your generic, one-size fits all homepage. Well now, you have 52 specific pages that you can choose from. Ensure that they are designed to convert (by using conversion rate testing) and you’re serving up the right content to the right person at the right time.
Healthcare marketing takeaway:
There you have it. How long does all of this take? Well, we’ve been able to do this for our clients within a week. Does it work? Absolutely, we’ve already seen Google Analytics track traffic increases of almost 50% among our implementations over 2011.
How much does it cost? Call us and we can run through your specific circumstances. But I can assure you of one thing, it will cost considerably less than creating the same amount of compelling, accurate, search engine optimised, high-converting medical web content in any other way we’ve experienced. And it can only take a week.