About Me video examples for doctors

Nearly every surgeon’s website has an “About Us” or “About Me” web page but most of these pages are missing a very valuable asset: About Me pages that contain video. Below, we’ve put together more than a dozen About Me video examples from doctors we’ve directed. The videos will give you a clear idea of how different doctors and surgeons (often doing almost exactly the same thing), uniquely answer the question – “Why should I choose you?”

Why are these About Me video examples important?

We are sharing these examples to clearly demonstrate how every doctor, introvert and extrovert alike, can benefit from the powerful tool of video marketing. 70% of marketers now claim that video produces more conversions than any other type of content. Video on a landing page can increase conversions by 80% or more. Many doctors used to believe that “video is not for me” or “I have to do video in a way that is not in alignment with my personality.” By viewing the different About Me video examples below you will see how authentically and powerfully our doctors were able to communicate their respective offerings.

Why focus on the About Me page on your website?

A persuasive About Me page is crucial because many people that visit your website are already fairly deep into the buyer decision process.

The classic buyer decision process has five stages:

  1. Problem/need recognition
  2. Information search
  3. Evaluation of alternatives
  4. Purchase decision
  5. Post-purchase behaviour

According to a report published by the Office for National Statistics, 51% of adults looked for health-related information online in 2016, and this figure has seen a 33% increase since 2007. If you look more closely at the 25-34 and 35-44 age groups, both far exceed 60%.These folks start their educational journey in stage 2 of the process (i.e. information search). Soon after informing themselves to the best of their ability, they begin evaluating alternatives to solve their problem. The evaluation of alternatives stage includes researching the services you provide and researching you!

At the evaluation stage, consumers evaluate different healthcare providers on the basis of varying attributes. Generally, we can summarise these attributes using the classic ‘three As’ that you might have learned in medical school – availability, affability and ability.

A framework for good About Me videos

We at LiveseySolar started using an acronym (STEER) that we share with the surgeons we work with. Good About Me videos steer patients towards their unique offering by touching on these 5 things:

  1. Safety
  2. Technology
  3. Expertise
  4. Experience
  5. Results

Watch these unique About Me videos by doctors answering: “Why should I choose you?”

There are as many ways to persuade patients to choose you as there are surgeons. Below we selected over a dozen videos that we’ve directed to show how different doctors and surgeons answer the question – “Why should I choose you?”

You’ll notice that different surgeons emphasise different aspects in the videos we’ll share. Please know that this is not easy! Apart from the very few with natural self-promotional talents, many surgeons have a challenging time communicating what makes them unique and need careful and empathetic coaching to answer this question. We trust you’ll find that all of them are convincing.

Enjoy!

Where to go from here

2018-01-24T17:02:32+00:00By |Categories: Customer Service and Sales Observations, Step 1: Getting more leads|Tags: , , |Comments Off on About Me video examples for doctors

About the Author:

Rod Solar is the Director of Practice Development Consulting of LiveseySolar, a healthcare marketing and sales training company. Rod has created successful and engaging training systems for over 25 years. His advice routinely generates 6-figure incremental increases in income for his clients by teaching them how to systematically improve customer service while increasing sales at the same time. His training offers an elegant (and fun) step-by-step conversational approach which benefits surgeons, practice managers, hospital staff, and non-medical staff working in private healthcare settings. Rod wrote and delivered the Business Development, Clinical Governance and Medicolegal Issues module for the University of Ulster’s Postgraduate Diploma in Cataract and Refractive Surgery (Theory) - PgDip. He is a regular presenter at the European Society of Cataract and Refractive Surgeon’s Congress Practice Development Programme and has regularly published articles about healthcare marketing in The Ophthalmologist, Optician, European Ophthalmology News, Cataract & Refractive Surgery Today, Eurotimes and Independent Practitioner Today. Rod has been a professional salesperson (B2B and B2C), management consultant, college lecturer, an industry leader, and executive coach. His clients include Optegra, EuroEyes, ZEISS, Moorfields Private, London Vision Clinic, Thiele, and many other high-quality, private Ophthalmology clinics from the UK, Europe, USA, Canada, and the Middle East. Rod has a degree in Psychology and Human Performance from UBC. He lives in London, UK and you can follow him on Twitter: @rodsolar.