What happens when a visitor enquires your website? Someone interested in your services might send an email or submit their contact details on a form. What happens then? Whenever I ask this question, surgeons either don't know or tell me that someone gets back to the lead. When I ask about the average speed-to-lead (how fast they respond), they often don't know.
I've had surgeons tell me, "I don't care about all this leads and traffic stuff. Just tell me how many patients I'm getting from you." You know what? It makes sense. Nobody wants a power drill. They want the hole the drill makes. And that's why you don't need a new website; you need a virtual patient coordinator that captures, engages, and converts leads into patients.
As a busy practice owner who is missing a lot of calls because your team is engaged most of the time, the missed call text-back might be just what you need. In this post, I’ll explain why you need it, how it works, and how you can get it for your practice to manage inquiries on your time and not let them slip through the cracks.
Want better ratings, reviews and more referrals? You may not have a 5-star facility, but you can offer 5-star patient service.
A fractional CMO is an answer if you're ready to take your vision correction practice to the next level. But having a role like this in your practice isn’t for everyone. If you genuinely want to scale and are prepared to hand over the marketing reigns to a seasoned marketing leader, then it might be for you.
Most practice owners are not experts in domain registration, website development or contract law. As a result, they often don't realise that they're signing away their domain name and website ownership when they make their final payment to the website developer.
If you want to measure how well your LASIK marketing campaigns are doing, start tracking how much it costs to acquire a new patient.
US doctors and surgeons have seen a significant uptick of lawsuits against them for not making their websites accessible to people with disabilities. How to improve your website accessibility to reduce your risk of lawsuits.
Your practice is a machine that makes money. It has six parts. It's easy to crash. It's also easy to get right if you build it the right way. A visual metaphor helps you to understand its parts. When you have a picture of a healthy business, you can compare that standard to your own. That metaphor will help you build yours the right way. In this post, discover how your private practice runs like an aeroplane.
Practice owners should either partner with a full-time Managing Director or get physician CEO education to prepare them to lead. But even physician CEOs need help. Every leader needs to surround themselves with a team of leaders who can help them work ON the business, not just IN the business.
Take your practice to the next level without losing sleep, money or both!
® LiveseySolar | Healthcare Marketing
Privacy Policy | Cookie Policy
