There's something very different about the website we launched for Professor Michel Michaelides in August 2017 - it's only one-page. In this content heavy marketing era of "more-content-is-king", why did we design it this way? We'll reveal the reasons in this post and how one's choice of website size depends entirely on one's objectives...
There are significant opportunities to embrace, and barriers to overcome, in increasing the adoption of refractive presbyopic solutions. Recently at ESCRS17, Rod Solar summarised some of the experiences that LiveseySolar has gained between 2005 to the present day, through working with clinics and patients choosing PRESBYOND. He specifically focused on insights in a key area of our expertise: marketing presbyopia solutions, like PRESBYOND, to presbyopic patients.
Despite having expert power, our doctor clients are prepared to be challenged on their marketing and sales opinions. Of course, we listen to their views with an open mind. In this post we reveal why we challenge our healthcare clients and why it's critical to do so.
Laser eye surgery, while delivering outstanding outcomes, has been limping along as a product for a decade since the great recession of 2007. Optimistic refractive surgeons await the maturing of the Millennials, the children of the parents who once took up laser eye surgery in droves. Is this wise? This healthcare marketing post argues why the Millennial market may not purchase laser eye surgery as their parents once did, and provides advice on what to do instead of tie your practice success solely to this target market.
London Vision Clinic to host refractive surgery course and LiveseySolar to offer free healthcare marketing Discovery appointments to participants in London.
Nearly every surgeon's website has an About-Us or About-Me web page but most of these pages are missing a very valuable asset. The best converting About Me pages contain video. We've put together a highlight reel of more than a dozen About Me video examples from doctors we've directed. The videos will give you a clear idea of how different doctors and surgeons (introvert and extrovert alike) are able to effectively and uniquely answer the question - "Why should I choose you?" These surgeons are actively leveraging the power of video marketing which research shows can...
If you're a doctor, there are many reasons why you don't want to pigeonhole yourself alongside only one technology. In this post, we share five drawbacks of attaching yourself too closely to any medical device company or new medical technology, even those you are incredibly happy with and...
Automation and AI will replace many jobs requiring basic data input and data-processing skills by 2030, affecting refractive surgery practices. However, certain skills, such as creativity, strategic thinking, empathy, human interaction, adaptability, complex problem-solving, and emotional intelligence, are difficult to automate and will remain valuable in marketing, sales, and customer service jobs.
Carl Zeiss Meditec AG, the ZEISS medical technology company, invited Rod Solar to speak at the European Refractive Laser Symposium in Paris on May 21st. Rod will be delivering a lecture entitled "5 ways to grow your laser eye surgery business" in which he'll be sharing how to build up the PRESBYOND side of a refractive surgery clinic. Practice marketing examples will be related to harnessing the large opportunity that the presbyopic market represents.
Through a well-planned process of topic selection and blog writing that is now at a frequency of five posts per week, we were able to significantly increase impressions on Google, clicks, traffic, form submissions and calls to the clinic.
Take your practice to the next level without losing sleep, money or both!
® LiveseySolar | Healthcare Marketing
Privacy Policy | Cookie Policy
