The business pros and cons of speaking out politically
Psst….This is the fourth part of our 5-Part series on business and politics. Click on the links to read the related posts (released weekly):
How does politics influence business?
How can your company’s brand advertising impact politics?
Why consider affiliating your business with political issues?
The business pros and cons of speaking out politically
14 considerations when mixing business and politics
The business pros and cons of speaking out politically
Intermingling your business with political positions is not often straightforward. There are clear pros and cons for whichever way you decide to go. If you choose to stick with social convention and not speak about politics, you gain a certain emotional safety while losing democratic freedoms. If you make a stand and align yourself with a political position, you may gain a loyal group of customers and build a strong company culture, while losing other business that is not aligned with your position.
We’ve outlined many more pros and cons below of both staying politically silent, or becoming politically involved with your business.
Breakfast in Brooklyn pic.twitter.com/JHEtfJhqPO
— Mary Emily O'Hara (@MaryEmilyOHara) February 5, 2017
Next week we’ll look at some considerations for using these pros and cons to successfully link your business with politics. How do you navigate some of the cons above while taking advantage of the pros? How can you leverage your positioning and strengths to support your democracy in a way that also supports your business?
(NOTE: Want to see how your practice marketing measures up against the best in class? Take this 5-minute quiz to see how you stack up in the 9 areas of practice marketing and get specific tips and advice on how you can improve your weak points and better leverage your strengths).
About the author

Rod Solar
Founder & Fractional CMO
Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people through vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.
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Meet our Founders

Rod Solar
Founder & Fractional CMO
Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey
Founder & CEO
Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK