The business pros and cons of speaking out politically
Intermingling your business with political positions is not often straightforward. There are clear pros and cons for whichever way you decide to go. If you choose to stick with social convention and not speak about politics, you gain a certain emotional safety while losing democratic freedoms. If you make a stand and align yourself with a political position, you may gain a loyal group of customers and build a strong company culture, while losing other business that is not aligned with your position.
We’ve outlined many more pros and cons below of both staying politically silent, or becoming politically involved with your business.
You might have strong convictions and feel an emotional release when you express strongly held views
You might attract like-minded people into your sphere of influence
You might strengthen your connection with people who already share your views
The positions you take might align and support your brand’s promise
If you escalate your political involvement, you might be able to influence popular support or policy. People sometimes perceive business leaders as having higher status than the average Joe, which puts you in a position of authority. Consider too, however, that there’s also a high level of distrust for large corporations and their leaders.
If you’re unliked to benefit yet still support a certain position, then that support can demonstrate that you care more about the position rather than your self-interest (this might not be the case if you only support issues that align with your self-interest).
Politics can at times bring out what’s most passionate in you and that authenticity can be attractive to others.
You might avoid long-term entanglements with unlike-minded people
Next week we’ll look at some considerations for using these pros and cons to successfully link your business with politics. How do you navigate some of the cons above while taking advantage of the pros? How can you leverage your positioning and strengths to support your democracy in a way that also supports your business?
Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people through vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.
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Founder & Fractional CMO
Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Founder & CEO
Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK
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