Can confidence be taught to non-sales professionals?

One of hot topics here at LiveseySolar surrounds non-salespeople and the fact that they are being asked to sell more and more in the professional services world. We’re continuing our new series of video Questions and Answers recorded during the recent ESCRS trade show that took place at the Excel Centre in London. Today’s video asks whether an essential ingredient in selling – confidence – can be taught or not. What do you think?


Can confidence be taught and do you think confidence is an issue for today’s professional?


Absolutely confidence can be taught and we know this because there are plenty of examples to demonstrate people who are lacking in confidence who develop confidence over time.

This suggests that these are things that can be learned. It comes often from preparation. Preparation can help with confidence a lot. It helps through making mistakes and realising that mistakes don’t translate into disasters. They are recoverable. It also helps when people see other people who are in a similar position to themselves doing sales things, and progressing and developing in them.So absolutely!

Having a roadmap genders confidence.

Any professional typically will have a process they follow that has been evaluated and taught to them by their mentors and supported by their peers. They follow this (roadmap) and it enables them to have confidence in what they do.

That confidence didn’t exist innately from the time they were born. They learned that process and that process allowed them to have confidence in themselves to do what they needed to do. And it’s the exactly same thing with selling. It’s simply a matter of learning a process and having a roadmap, so you never really have to question: “What do I do next?” You know what to do next because you have a roadmap.

Just like everything else you do professionally you need a plan. And that’s a big part in what develops and instils the confidence in one to be able to do this the right way.

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“In a matter of weeks, we already saw results with LiveseySolar. Far before we were even finished with our project.”

Erik Chotiner, MD, FACS, Ophthalmologist

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Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their practice revenue

Rod Solar

Founder & Scalable Business Advisor

Rod Solar is a co-founder of LiveseySolar and a Scalable Business Advisor / fCMO for our customers. Rod mentors and coaches CEOs/Founders and their leadership teams to double their sales, triple their profits, and achieve their “ideal exit”.

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LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK