Closing First Appointments
Many practices are under the assumption that a patient will simply book when they’d like to pursue treatment. The problem is, people don’t act like that. Prospective patients rarely ask all the questions they need to address their concerns.
The majority of patients will walk away, thinking, “Hey, I’ve got lots of time to think about this.” But then, life takes over. People go home and become distracted by everything going on in their day-to-day lives. We fail to connect with them. They don’t answer the phone, they ‘go off’ the idea, or they spend the money elsewhere. Here we reveal the secret systems that have taken us over 20 years to learn and refine. Adopt these tips, and you will see your patient numbers increase in leaps and bounds. Let’s get into it…
Rewarding yourself for acting – often and repeatedly
Rewarding yourself for acting - often and repeatedly Limiting thoughts, beliefs and feelings can be paralysing. I know, I’ve experienced many, and have seen my productivity and outcomes temporarily plummet ...
Reflecting on your selling resistance
Reflecting on your selling resistance In a recent post about resistance to selling, I asked you to write down everything you feel, or what happens, when you’re selling. Today I’d ...
The confirmation bias and resistance to selling
The confirmation bias and resistance to selling In this series of five posts, we explored the manifestations of cognitive dissonance and how I feel it results in a self-fulfilling prophecy: ...
Wendy “Won’t Sell” and the Confirmation Bias
Wendy “Won’t Sell” and the Confirmation Bias In this series of five posts, we’ll explore the manifestations of cognitive dissonance and how I feel it has resulted in a self-fulfilling ...
Nadia “No-sell” and the Confirmation Bias
Nadia “No-sell” and the Confirmation Bias In this series of five posts, we’ll explore the manifestations of cognitive dissonance and how I feel it has resulted in a self-fulfilling prophecy: ...
Hailey ‘Hard-Sell’ and the Confirmation Bias
Hailey ‘Hard-Sell’ and the Confirmation Bias The first instalment of our five-part series provided a definition and overview of cognitive dissonance and a discussion about the vast disparity between what ...
Meet our Co-Founders
Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK
