Closing First Appointments
Many practices are under the assumption that a patient will simply book when they’d like to pursue treatment. The problem is, people don’t act like that. Prospective patients rarely ask all the questions they need to address their concerns.
The majority of patients will walk away, thinking, “Hey, I’ve got lots of time to think about this.” But then, life takes over. People go home and become distracted by everything going on in their day-to-day lives. We fail to connect with them. They don’t answer the phone, they ‘go off’ the idea, or they spend the money elsewhere. Here we reveal the secret systems that have taken us over 20 years to learn and refine. Adopt these tips, and you will see your patient numbers increase in leaps and bounds. Let’s get into it…
Recognising Challenging Personality Differences: Part 4 – Authorities
Recognising Challenging Personality Differences: Part 4 - Authorities Click on this link to go to the site where the original image was sourced from. The realisation that we alone are ...
Recognising Challenging Personality Differences: Part 3 – Pleasers
Recognising Challenging Personality Differences: Part 3 - Pleasers Click on this link to go to the site where the original image was sourced from. There is a moment of realisation in early ...
Recognising Challenging Personality Differences: Part 2 – Egos
Recognising Challenging Personality Differences: Part 2 - Egos In this, the second of our four part ‘Recognising Challenging Personality Differences’ series, we look more closely at the ‘ego’ personality types, ...
Recognising challenging personality differences: Part 1
Recognising challenging personality differences: Part 1 Click on this link to go to the site where the original image was sourced from. For every individual working in a customer services or sales role, ...
Cultural Differences in Body Language and Universal Facial Expressions
65% of social messages are shared through non-verbal communications, such as body language and facial expressions. It pays to know how culture influences body language and facial expressions.
7 Essential Non-verbal Communication Tips to Increase your Team’s Interpersonal Skills
7 Essential Non-verbal Communication Tips to Increase your Team’s Interpersonal Skills We've previously talked about how important body language (non-verbal communication) is when it comes to improving your confidence and ...
Meet our Co-Founders

Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK