Converting Leads
Creating a successful sales funnel costs money. Those leads are precious. Here we show you how to make the most of the money you spend by reducing the number of people that call your practice and walk away without becoming first appointments.
Problems with training programmes: Limited feedback
Problems with training programmes: Limited feedback The purpose of training is to change and improve employees for the better. Their behaviours, opinions, knowledge and level of skill are not set ...
Putting Performance At The Heart Of Your Training Programme
Putting Performance At The Heart Of Your Training Programme Measuring performance in training understandably must relate to what goals were set in the first place and the SMART protocol, to ...
The 3 failures of leaders that result in unsuccessful sales training outcomes
The 3 failures of leaders that result in unsuccessful sales training outcomes The implementation of sales training is no guarantee for success. Even positive outcomes are quickly forgotten if there ...
What traits would an ideal salesperson have?
What traits would an ideal salesperson have? Can you start a conversation with virtually anyone? Are you persistent in the face of obstacles? Do you enjoy the challenge of hearing ...
Are Sales Bonuses Really as Motivating as You Might Think?
Are Sales Bonuses Really as Motivating as You Might Think? A client that is planning to expand their call handling team asked me about the right balance of remuneration for ...
The Power of Empathy
The Power of Empathy This very short video from RSA does an great job of introducing the concept of empathy and how it is distinct from sympathy. In a very ...
Meet our Co-Founders

Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK