Converting Leads
Creating a successful sales funnel costs money. Those leads are precious. Here we show you how to make the most of the money you spend by reducing the number of people that call your practice and walk away without becoming first appointments.
How small can beat big
The competition. It’s something always on the lips and minds of private healthcare surgeons. Pricing, service offerings, Google adverts, and customer perks are all watched with scrutiny, yet most healthcare businesses get the whole concept of competition wrong.
Learning how to think irrationally
Learning how to think irrationally Economists think that since consumers are rational, they make decisions to maximise their needs. However, there are several ways we know that consumers ...
Healthcare staff training takes off across Europe (Case Study)
Due to increasing competition within healthcare markets across Europe, LiveseySolar has been asked over the last few years to provide healthcare team training in an increasing number of non-English speaking countries.
Healthcare telephone team training generates a massive 42 to 1 ROI (Case study)
We believe it's very important to evaluate the training we deliver so that we can (a) monitor behavioural adherence to the processes we teach and (b) correlate our efforts with business results. When we evaluate training, we often discover insights that we can use to improve our training programs, increasing the chances of getting better and better results for our clients and their sales teams.
Provide context if you want sales training to actually stick
It's a common concern: you invest in training, spend time and energy working with the trainer to set it up, devote valuable time to send employees to the training event... and nothing changes. When they return, it's business as usual, and the training seems to have no impact whatsoever. What went wrong?In this post, Laura Livesey helps us understand how to make training stick, so that you can get the return on investment you are seeking.
Use these 2 key ratios to monitor sales efforts
If there were only a few numbers you could use to gauge your sales performance, what would they be? In thisvideo, Laura Livesey tells us which key performance indicator non-sales professionals should be looking at to judge their effectiveness.
Meet our Co-Founders

Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK