Engaging website visitors
Engaging potential patients begins immediately after they first realise you exist. It continues throughout their entire experience with your brand. It’s the ongoing conversation you hold with prospects via many channels that helps them realise that they need you in their life. It might be the sense of humour in your communication or the caring feeling you portray through your website, for example. Here, we show you how to communicate the essence of your brand by leveraging content, platforms and mediums so you can find out what resonates with your target patients and get them on board.
Are eye surgeons at risk of being sued over website accessibility?
US doctors and surgeons have seen a significant uptick of lawsuits against them for not making their websites accessible to people with disabilities. How to improve your website accessibility to reduce your risk of lawsuits.
Don’t make your website visitors think!
What is the ONE thing I recommend to web designers creating websites for vision correction practices that’s more important than anything else? Your aim with your website is not to be “creative”. Your purpose is to achieve your goal. For vision correction, your goal should be to convert visitors into leads. Here’s how…
Don’t just guess, test – how we test what works best on websites
Analytics isn’t enough. Conversion Rate Optimisation aims to continuously and iteratively tweak what you do to improve to get better results. Small changes can make a massive impact on the overall outcome. These outcomes can have a significant effect on your business goals.
How to attract and convert more website users into leads in 2022
One key to unlocking massive growth might be right under your nose. It’s your website user conversion rate. In this post, we’ll explain what it is and how you can improve it. You could focus all of your efforts this year on this one metric alone and see your volume curve skyrocketing.
Meet our Co-Founders
Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK
