5 ways to adapt your healthcare marketing to Millennials

There is no doubt that, of all the criteria that explain a consumer’s behaviour, the most crucial is his or her age and generation. This unavoidable fact affects everything, from what you say, where you say it, how you say it, and what you charge for your offerings. What appeals to a millennial may irritate a baby boomer. What delights a baby boomer may make a millennial cringe. You must seek to understand your audience if you hope for them to understand you. Generational marketing provides guidelines to help you do just that...

2018-08-17T16:35:23+00:00By |Categories: Marketing Feature, Step 0: Firm foundations, Step 1: Getting more leads|Tags: , |Comments Off on 5 ways to adapt your healthcare marketing to Millennials

How to quadruple the size of the laser eye surgery market

Learn how laser refractive surgeons who capitalise on the presbyopic market opportunity could access a market that is four times the current market for traditional laser eye surgery…we recently presented this at a conference to 150 eye surgeons and you can get our video on the presbyopic market opportunity...

2018-06-20T19:32:16+00:00By |Categories: ERLS, News, Step 0: Firm foundations, Step 1: Getting more leads|Comments Off on How to quadruple the size of the laser eye surgery market

How to spot partnership opportunities that will bring you what you most want

Forming partnerships in medicine can be a tricky business. If you are considering getting into a partnership, learn what to look for in a potential business partner, what partnerships can provide for you, how to understand who controls the power in a partnership, and when you may wish to cooperate in different ways...

2018-03-09T14:35:52+00:00By |Categories: Step 0: Firm foundations, Step 1: Getting more leads|Comments Off on How to spot partnership opportunities that will bring you what you most want