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How to best use third-party patient stories to help patients overcome the fear of surgery

As the race to the bottom has proven, price-cutting is not the route to jump-starting eye surgery volumes. For the majority who could benefit from laser eye surgery, even the lowest-price inducements of £399/eye are insufficient. No, the price objection is a superficial smokescreen that often masks a deeper objection - fear. Overcoming the fear objection, therefore, is one of the most important jobs for anyone offering laser refractive surgery. In this post, I write how using the hero's journey in patient stories can help people overcome their fear of surgery.

2019-03-25T17:30:40+00:00By |Categories: Customer Service and Sales Observations, Marketing Feature, Marketing how to, News|0 Comments
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My laser eye surgery journey – Or, how I overcame my fear of laser eye surgery

In November of 2018, I had laser eye surgery. In doing so, my relationship with the medical procedure I’ve marketed for almost 20 years changed forever. I became my customers’ patient, and it transformed my understanding of their patient’s psychological journey and what they most fear and desire.

2019-03-29T19:35:26+00:00By |Categories: Customer Service and Sales Observations, Marketing Feature, News|Comments Off on My laser eye surgery journey – Or, how I overcame my fear of laser eye surgery
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5 ways to adapt your healthcare marketing to Millennials

There is no doubt that, of all the criteria that explain a consumer’s behaviour, the most crucial is his or her age and generation. This unavoidable fact affects everything, from what you say, where you say it, how you say it, and what you charge for your offerings. What appeals to a millennial may irritate a baby boomer. What delights a baby boomer may make a millennial cringe. You must seek to understand your audience if you hope for them to understand you. Generational marketing provides guidelines to help you do just that...

2018-08-17T16:35:23+00:00By |Categories: Marketing Feature, Step 0: Firm foundations, Step 1: Getting more leads|Tags: , |Comments Off on 5 ways to adapt your healthcare marketing to Millennials
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The 5-Step Healthcare Marketing System your Practice Needs to Thrive

It's no secret that running and growing a private practice is not easy. While providing high-quality medical care can be extremely satisfying and your patients are often happy to share positive word of mouth with *some* friends and family, the road to building a thriving practice is not smooth or paved with chocolate and champagne (well for most of us mere mortals!) In this post we'll share the five stumbling blocks you need to steer clear of, and the 5-Step Heathcare Marketing and Sales System you can implement in order to get your practice thriving. We've seen these 5 Steps literally transform private clinics around the world, and we hope that by following their lead, you will be able to scale up your practice and help it thrive through the 2020's and beyond...

2018-01-25T10:41:00+00:00By |Categories: Customer Service and Sales Observations, Marketing Feature, Step 1: Getting more leads|Comments Off on The 5-Step Healthcare Marketing System your Practice Needs to Thrive
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