Marketing Strategy
It’s no secret that running and growing private practice isn’t easy. Without a sound marketing strategy, it’s even harder. While providing high-quality medical care can be extremely satisfying, the road to building a thriving practice isn’t smooth or paved with chocolate and champagne (well, for most of us mere mortals!). Whether you’re just starting out in private practice or run a multi-location chain, we’ve got a healthcare marketing system that literally transforms high-quality clinics around the world. If you’re ready to follow our lead, you’ll be able to scale up your practice and help it thrive through the 2020s and beyond.
Unleashing Your Practice’s Potential: Transcending the Boundaries of Annual Planning with a 12Q Plan
Revolutionize your eye surgery clinic's planning with a 12Q Plan, transcending annual constraints. Embrace a three-year cycle for sustained growth and success.
10 Practice Growth Lessons I Learned in 2023 That I Wish I Knew Earlier
In my 20 years of experience with LiveseySolar, I've observed key traits for scaling refractive surgery practices. Successful practices focus on critical activities, embrace collaboration, show patience, build a strong brand, simplify processes, make rational decisions, attract top talent, constantly improve, manage risks wisely, and prioritize patient needs.
How ophthalmologists can use ChatGPT to automatically book appointments
Discover how AI chatbots like OpenAI's ChatGPT can revolutionize appointment bookings in ophthalmology, enhancing efficiency and patient experiences.
Pricing vision correction: The Price – Quality Relationship (data & case study)
Uncover the psychology of pricing: Odd numbers suggest bargains, while round numbers signal quality. Choose your professional service pricing strategy wisely.
Meet our Founders
Rod Solar
Founder & Scalable Business Advisor
Rod co-founded LiveseySolar and acts as a Fractional CMO and Scalable Business Advisor for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Laura Livesey
Founder & CEO
Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK