The Power of Emotions in Medical Practice: A Key Differentiator in the Era of AI

In the fast-paced world of healthcare, it can be easy to focus solely on treating diseases and ignore the emotional needs of patients. But what if we told you that emotional connections are the missing piece to building lasting patient relationships? Research shows that by embracing and investing in emotional intelligence, healthcare practices can improve patient satisfaction, increase sales, and foster deeper, more meaningful connections. In this article, we’ll explore the power of emotional connections in healthcare, and why it’s worth investing time and resources to establish them. So, if you’re ready to bring a more human touch to your practice, keep reading!

As technology advances, artificial intelligence (AI) becomes a more integral part of healthcare and medical practices. But while AI may excel in data analysis and handling routine tasks, it still lacks one crucial aspect of patient care: the ability to connect emotionally.

Emotions play a vital role in healthcare, providing a deeper understanding of a patient’s condition and needs. But in a world where medical practices are increasingly relying on technology, emotions are often overlooked or treated as an inconvenience. That is where the human touch can make all the difference.

Embracing Emotions in Healthcare

A quick internet search for “emotions in healthcare” reveals articles about managing emotions in a clinical setting rather than harnessing them for better patient outcomes. For example, negative emotions like fear, frustration, and disappointment can impact a patient’s health, but medical practices, risk becoming sterile and impersonal by ignoring these emotions.

Embracing emotions in healthcare is crucial in establishing solid and lasting relationships with patients. For example, a recent study from the Keller Center found that only 26% of real estate agents and clients had a strong emotional connection, while 46% had a weak one. That highlights the importance of emotional intelligence in building relationships and improving patient outcomes.

Emotional Intelligence in Healthcare

Emotional intelligence is the ability to understand and manage one’s own emotions, as well as the feelings of others. It plays a crucial role in healthcare, allowing medical professionals to demonstrate empathy, identify unspoken issues, and regulate their impulses.

Major corporations are now investing in emotional training to enhance their results, and medical practices can also benefit from this trend. In one example, Coca-Cola found that staff who received emotional intelligence training had a 30% higher success rate in meeting their targets than those who did not.

A Process for Emotional Connection

To establish strong emotional connections with patients, medical practices can adopt a process that engages in honest and emotionally-charged discussions. By asking thought-provoking questions and demonstrating genuine care, practices can differentiate themselves from the competition and stand out in patients’ minds.

As with any new approach, it may take some time for medical professionals to embrace this emotional connection with patients fully. But the investment is worth it, leading to deeper and more fulfilling patient relationships. Nobel Prize recipient and physician, Dr Bernard Lown once said, “Medicine is the art of engagement with the human condition rather than with the disease.” Emotional engagement with patients is essential in fully understanding their unique condition and providing the best care.

In conclusion, effective communication and emotional intelligence are crucial components in building strong and long-lasting relationships with patients. By embracing our emotions, understanding the emotions of others, and connecting on a deeper emotional level, medical practices can deliver the human touch that patients are looking for. The benefits are clear, from increased sales performance to more loyal and satisfied patients. To learn more about improving communication skills and emotional intelligence in your medical practice, schedule a compatibility call and discover our approach to creating authentic, emotionally engaging connections with patients and your teams.

NOTE: The best way to answer that nagging question about practice growth or marketing or patient volume in the back of your mind is to book a free 15-minute compatibility call. Get some options and go away with a clear idea of what’s possible.

About the author

Rod Solar
Founder & Scalable Business Advisor / fCMO

Rod Solar is a co-founder of LiveseySolar and a Scalable Business Advisor for its customers. Rod mentors and coaches eye surgery business CEOs/Founders and their leadership teams to triple their sales, double their profit, and achieve their “ideal exit”.

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Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their practice revenue

Rod Solar

Founder & Scalable Business Advisor

Rod Solar is a co-founder of LiveseySolar and a Scalable Business Advisor / fCMO for our customers. Rod mentors and coaches CEOs/Founders and their leadership teams to triple their sales, double their profit, and achieve their “ideal exit”.

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LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK