FAQ: How Good Are You at Sales Training?

When trying to decide on the best sales training company for your needs, you will naturally want to compare results. Unfortunately, there is no general database or league table for sales training results. One of the reasons for this is that many sales trainers don’t measure business progress after training, so there is a general lack of data across the industry.

We want to see big results

There are many different ways to judge success but if you define being good at something by the value that it generates, then it is fair to say that we are excellent at providing value to businesses through sales training.

We don’t just aim to provide a good quality training program. Good sales training is not just about providing useful information and techniques. Our aim is for your business to improve measurable results in terms of increased sales and return on investment.

Our clients hire us to dramatically increase their sales, and more specifically, their conversion rates. We keep track of all our training results and measurable business data from both before and after training and now have over 10 years of data for analysis.

A retrospective meta-analysis of our training results showed that our clients have increased their conversion rates for telephone sales by an average of 74%, and increased their conversion rates at face-to-face appointments by an average of 48%.

The average return on investment of companies that invest in our telephone sales training is 48:1. Our average personal sales training return on investment is 20:1. These figures are based on results within three months of completing the training programme.

The return on investment that your business experiences will depend on several factors including your average conversion rate prior to training and the price of your product and services. We cannot guarantee that every company will achieve our average ROI, however the lowest ROI we have measured in 10 years is 4:1, meaning that the session paid for itself four times over within three months of the training.


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What our clients say…

“In a matter of weeks, we already saw results with LiveseySolar. Far before we were even finished with our project.”

Erik Chotiner, MD, FACS, Ophthalmologist

“The whole group has been very, very professional. We’re quite early in the stages, but we can see the benefits.”

Dr Nick Mantell , MBChB FRANZCO

“They’re very professional. They know what they’re doing, but they also put us at ease. This helped us to cut through what’s needed to get what we want.”

Mr Praveen Patel, MA (Cantab), MB BChir (Cantab), FRCOphth, MD (Res)

“It’s wonderful to work with an agency that engages on our level and understands our market.”

Dr Anton Van Heerden, MBChB; FRANZCO, Ophthalmologist

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Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded eye surgeons double their practice revenue

Rod Solar

Founder & Fractional CMO

Rod Solar co-founded LiveseySolar. As a Chief Marketing Officer for laser eye surgery practices worldwide, he’s on a mission to double the size of 150 cataract and refractive surgery businesses. Rod loves applying proven frameworks to discover & leverage the hidden growth opportunities in the very best practices in the world.

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LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK