How is your training different from anyone else?

Not all training companies are the same. Before deciding who to work with for your sales training needs, it pays to do a little research and select the training provider that will provide the best quality training and highest return on investment.

Here’s what makes us different:

Specific training

We have designed our training programmes over a period of 10 years for a specific occupational environment (e.g. doctors, lawyers, engineers or accountants). We design our courses to meet the needs of non-salespeople who need to sell as part of their job and have little previous selling experience.

Training designed around proven selling system

We have developed an effective selling system using our many years of experience in sales and base all our training on this model. Our system is based on the “ladder of influence” principle, where every “yes” makes the next “yes” more likely. There are many conversion points in typical sales situations, including lead > appointment, appointment > customer, and customer > referrer. Our training ties all these conversion points together.

Market research opportunities

Our system promotes an approach that encourages the provider to ask questions and learn about the customer during sales transactions. This is different to traditional selling where the salesperson spends most of the time talking about their products and the customer listens.

This approach generates a huge amount of useful customer data and effectively turns every sales interaction into a market research opportunity. This data can provide insights into your customer base that will help you to develop more effective marketing communications and allows you to understand the motivations of your customers that are most likely to lead to conversions.

Pre-training evaluations

In order to effectively measure the results of training, it is important to evaluate your team’s performance prior to attending the training session.

For telephone sales training, we will ask your staff to make mystery calls that are graded on an instrument we’ve designed and used consistently across hundreds of companies. This grading system also allows you to compare results against other industries to see how your team measures up.

To evaluate skills before a personal sales training programme, we will organise mock appointments and ride-alongs, again scored on comparative instruments.

Post-training evaluations


After training, we perform training follow-up evaluations on the same instruments, to determine what learning has occurred and to identify any gaps in knowledge that need filling with further training.

We monitor our client’s results for 12 weeks. During the first 4 weeks, we conduct weekly calls that are structured around the aspects that our client’s teams need help with the most, as well as individual and group problems that arise unexpectedly. In the following 8 weeks, we review weekly results and will make proactive calls if we notice numbers are falling below expectations.

Unique reporting system

We provide our clients with a full report that details both improvements in performance, and measurable business results such as increases in sales and increases in conversion rates. We can also isolate the effects of training from other influences on the business and perform ROI calculations to demonstrate proven returns.


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What our clients say…

“In a matter of weeks, we already saw results with LiveseySolar. Far before we were even finished with our project.”

Erik Chotiner, MD, FACS, Ophthalmologist

“The whole group has been very, very professional. We’re quite early in the stages, but we can see the benefits.”

Dr Nick Mantell , MBChB FRANZCO

“They’re very professional. They know what they’re doing, but they also put us at ease. This helped us to cut through what’s needed to get what we want.”

Mr Praveen Patel, MA (Cantab), MB BChir (Cantab), FRCOphth, MD (Res)

“It’s wonderful to work with an agency that engages on our level and understands our market.”

Dr Anton Van Heerden, MBChB; FRANZCO, Ophthalmologist

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Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their practice revenue

Rod Solar

Founder & Scalable Business Advisor

Rod Solar is a co-founder of LiveseySolar and a Scalable Business Advisor / fCMO for our customers. Rod mentors and coaches CEOs/Founders and their leadership teams to triple their sales, double their profit, and achieve their “ideal exit”.

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LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK