FAQ: How much time do we need to make the most out of sales training?

To get the maximum benefit out of sales training, it is important to dedicate sufficient time to the process. It can be easy to overlook the importance of training when you are running a busy practice, and tempting to squeeze it into a short timeframe, but to obtain the highest possible ROI, it is vital to plan for adequate sales training time.

Who is involved with sales training?

Three types of people from your organisation will be involved with training: leaders, managers and participants.

We work with leaders first to identify the rationale, scope and goals for training. They will typically need to invest at least 2 hours of time working with us during the initial meeting and planning stages, although they may not attend the actual training itself.

We work with managers to plan schedules, arrange facilities, approve learning objectives, disseminate evaluations, encourage participants to follow the process and attend training, and follow up calls. Typically, managers will need to spend about 2 days of their time for every 1 day during the training cycle.

We also encourage managers to attend the training sessions for the reasons detailed in the article, Do I, as the manager, need to attend training?

Participants are the members of your team who actually attend the training. Training sessions are usually either 1 day (for telephone training) or 2 days (for personal sales training).

 

How much time do I have to spend before and after the actual sales training?

We don’t require participants to do any preparation before training, but we have found that participants who practice the principles taught in training for at least 1 day for every 1 training day, produce the best results.

We would encourage managers and other supervisory staff to help organise team workload so that every member of the team who has attended training is able to practice their new skills for sufficient time, without interruptions from other work.

It can be difficult to balance training time with work time for your entire team but we can help you to organise the training schedule and decide who should attend training in order to achieve your best possible return on investment. The potential lost sales from staff attending training rather than interacting with customers are worked into our ROI calculation so that you can clearly see the result of your investment.

 

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What our clients say…

“In a matter of weeks, we already saw results with LiveseySolar. Far before we were even finished with our project.”

Erik Chotiner, MD, FACS, Ophthalmologist

“The whole group has been very, very professional. We’re quite early in the stages, but we can see the benefits.”

Dr Nick Mantell , MBChB FRANZCO

“They’re very professional. They know what they’re doing, but they also put us at ease. This helped us to cut through what’s needed to get what we want.”

Mr Praveen Patel, MA (Cantab), MB BChir (Cantab), FRCOphth, MD (Res)

“It’s wonderful to work with an agency that engages on our level and understands our market.”

Dr Anton Van Heerden, MBChB; FRANZCO, Ophthalmologist

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Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their practice revenue

Rod Solar

Founder & Fractional CMO

Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.

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LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK