FAQ: Is sales training really for my business?

Sales training can provide great results but it isn’t always the most effective solution for every business. Your need for sales training mainly depends on the problem you are trying to solve.

If you’ve been through our list of potential workplace problems and decide that the problem you’re seeing might benefit from sales training, you should ask yourself certain questions about your company and your customers. It’s important to decide whether sales training will suit your particular business and the main point to determine when you’re considering training is:

Do your customers have a choice when they buy your product or service?

If your business is a monopoly, or your have no competition or alternatives for your product or service, or your customers must buy from you because of a long-term contract then it doesn’t matter if your team is effective at selling, as your customers have no other choice than to come to you.

However, if your potential customers have other options open to them, then sales training might help you persuade more people that you are the right choice in their buying decision. In general, the more competitive your area of business is, the more likely it is that sales training can improve your results.

Consumers can easily become confused if there is too much choice available. Sales training can be an effective way of making sure your business is noticed in a crowded market.

Sales training is also a great way of learning methods of discovering customer needs and providing a solution to best meet those needs. Effective sales training improves customer service as well as sales technique. Click this link for more information about how sales training can improve your relationships with customers.


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What our clients say…

“In a matter of weeks, we already saw results with LiveseySolar. Far before we were even finished with our project.”

Erik Chotiner, MD, FACS, Ophthalmologist

“The whole group has been very, very professional. We’re quite early in the stages, but we can see the benefits.”

Dr Nick Mantell , MBChB FRANZCO

“They’re very professional. They know what they’re doing, but they also put us at ease. This helped us to cut through what’s needed to get what we want.”

Mr Praveen Patel, MA (Cantab), MB BChir (Cantab), FRCOphth, MD (Res)

“It’s wonderful to work with an agency that engages on our level and understands our market.”

Dr Anton Van Heerden, MBChB; FRANZCO, Ophthalmologist

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Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their practice revenue

Rod Solar

Founder & Scalable Business Advisor

Rod Solar is a co-founder of LiveseySolar and a Scalable Business Advisor / fCMO for our customers. Rod mentors and coaches CEOs/Founders and their leadership teams to double their sales, triple their profits, and achieve their “ideal exit”.

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LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK