FAQ: Is it a problem that my team don’t consider themselves salespeople?

The word “sales” has earned itself somewhat of a bad reputation over the years but this is usually due to a misconception about what good salespeople do.

The big secret here is that we’re mainly teaching people how to connect emotionally with other people – some people have decided to call that “sales”, but it’s mainly better communication aimed at a goal.

Our training is helpful to anyone who sells as part of their job and non-salespeople can benefit just as much as those people who would call themselves a salesperson or say that they work in sales. Most people within your organisation who deal with customers and potential prospects are part of the sales process, from the staff who answer telephone enquiries to those who offer customer service and follow-up after a sale.

What does my team learn at sales training?

We teach your team members how to:

  • Receive people
  • Make people feel welcome
  • Guide them
  • Prepare them
  • Help clients feel less tension
  • Make them feel comfortable
  • Establish rapport with clients and potential clients
  • Understand what is important to your customers
  • Help people feel like they’ve been heard
  • Make needs-based recommendations
  • Appreciate and clarify the concerns of your clients
  • Clarify misunderstandings
  • Remove obstacles
  • Help people make good decisions
  • Facilitate them getting what they want.


What have those skills to do with sales training?

These skills do not match with most people’s idea of what “sales” is. In fact, in many ways, these things are human social skills that we tend to perform naturally with friends and those close to us. When it comes to a commercial environment however, sometimes we fail to perform these basic steps to build trust.

It’s not important what people call themselves before training. If your team members do not consider themselves salespeople, that is perfectly okay. Our aim is to help them to do their job more effectively, in a way that better serves the customer – not to turn them into sales people.

There is a lot of overlap between customer service and what we call sales at LiveseySolar. We believe that the best salespeople always have customer interests at heart and aim to provide the best possible service and build trust into a long-term relationship, rather than getting the most people possible to say “yes”.


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What our clients say…

“In a matter of weeks, we already saw results with LiveseySolar. Far before we were even finished with our project.”

Erik Chotiner, MD, FACS, Ophthalmologist

“The whole group has been very, very professional. We’re quite early in the stages, but we can see the benefits.”

Dr Nick Mantell , MBChB FRANZCO

“They’re very professional. They know what they’re doing, but they also put us at ease. This helped us to cut through what’s needed to get what we want.”

Mr Praveen Patel, MA (Cantab), MB BChir (Cantab), FRCOphth, MD (Res)

“It’s wonderful to work with an agency that engages on our level and understands our market.”

Dr Anton Van Heerden, MBChB; FRANZCO, Ophthalmologist

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Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their practice revenue

Rod Solar

Founder & Scalable Business Advisor

Rod Solar is a co-founder of LiveseySolar and a Scalable Business Advisor / fCMO for our customers. Rod mentors and coaches CEOs/Founders and their leadership teams to double their sales, triple their profits, and achieve their “ideal exit”.

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LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK