Isn’t sales training more for “American-style” companies? Would this really work in the UK?

Some people have the misconception that sales training is not something commonly invested in by UK companies and is more of a recent American import. In fact, we have been working with UK companies to improve their sales technique for over 10 years and our approach is successful for businesses worldwide, not just those based in the US.

The 2011 UK Employer Skills Survey reported that UK companies spent 49 billion pounds during the year on training alone. Furthermore, 55% of sales and customer service staff received some kind of job training in 2011. From these statistics, it is clear that a significant proportion of businesses in the UK are recognising the value of training and investing in upskilling their sales people.


The importance of training in relation to wider business objectives should not be overlooked. The report also discussed how almost 1.5 million employees have a skills gap preventing them from achieving their maximum potential performance at work. 61% of companies surveyed reported that skill gaps impacted on performance and ultimately meeting their business objectives. Sales and customer service was one of the most common occupational areas to experience a skills gap.

Sales training in the UK is becoming an increasingly popular option for healthcare practices, as employers realise the positive impact that training has on their staff and business and how it offers an excellent return on investment.

The misconception that sales training is primarily aimed at “American-style” companies probably comes from the heavily marketed online sales training programmes and business books that can easily be found with a quick Google search.

Traditional, heavy-handed selling techniques can appear to have impressive results from the figures, but rarely help to build a long-term relationship with your customers that will result in repeat business and a loyal following of your brand.

Our sales training technique is not similar to what you might associate with the pushy sales people in car show rooms or the infamous door-to-door salesmen who used shady tactics to force a sale on an unsuspecting consumer.

At LiveseySolar, we prefer to think of our sales training programmes as a type of customer service training. Rather than making the sale the end goal, we teach our clients how they can get better business results by going above and beyond to serve their customers.


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What our clients say…

“In a matter of weeks, we already saw results with LiveseySolar. Far before we were even finished with our project.”

Erik Chotiner, MD, FACS, Ophthalmologist

“The whole group has been very, very professional. We’re quite early in the stages, but we can see the benefits.”

Dr Nick Mantell , MBChB FRANZCO

“They’re very professional. They know what they’re doing, but they also put us at ease. This helped us to cut through what’s needed to get what we want.”

Mr Praveen Patel, MA (Cantab), MB BChir (Cantab), FRCOphth, MD (Res)

“It’s wonderful to work with an agency that engages on our level and understands our market.”

Dr Anton Van Heerden, MBChB; FRANZCO, Ophthalmologist

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Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their practice revenue

Rod Solar

Founder & Scalable Business Advisor

Rod co-founded LiveseySolar and acts as a Fractional CMO and Scalable Business Advisor for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.

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LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK