6. Choose a calm and quiet room
Nothing can interrupt a shoot’s flow like constant interruptions of noise that require us to stop and reshoot. To prepare for a video shoot, a good test is to stand in your location with your eyes closed for 30 seconds to get a good sense of how the room sounds.
Noise interruptions can come from anywhere including ringing phones, street traffic, people nearby, noisy air vents, people upstairs and more.
We once had the unfortunate luck to choose a filming location under a Heathrow flight path! Now, that was a long, long day.
Remember not just to consider the noise factor on the day you first visit the room. Consider what will be happening on the day and time you are shooting as well.
Pro-Tip: Something frequently overlooked is an echo. A big empty space will pose sound problems like echo and tinny sound. To address this, you may want to favour rooms that aren’t too big, unless they are full of carpets and soft furnishings to help dampen sound vibrations. This is another reason we prefer hotels to clinics or hospitals for filming locations – there are more soft surfaces.
7. Choose your wardrobe deliberately to prepare for a video shoot
When it comes to dress, women have much more flexibility than men, but that can also pose challenges.
We advise women to wear a suit or dress and shirt that coordinates with their brand colours. We advise men to not wear scrubs or white lab coats because it can put some patients off – especially those with a phobia of doctors, hospitals or surgery. Instead, we advise men to wear a jacket and tie that coordinates with their brand colours.
Brand colours are important because your video will appear in many places associated with your brand, including your website, your YouTube channel and other social media. You want your appearance to suit.
Pro-tip: For our clients, we provide them with specific colour recommendations, like the one below, before the shoot so they can prepare.
Both genders should avoid stripes or highly-detailed patterned shirts that might cause camera distortion. Solid colours tend to work best.
Women should use a matte foundation to reduce shine on the face. Depending on hair length, both men and women benefit from putting some hairspray on their fingers and patting their hair down to prevent flyaway hair.
If the shoot plan calls for above the waist shots only (most do) then wearing jeans is probably preferable for comfort. Bring a pair of suit trousers and smart shoes if you think you’ll need them.
8. Look rested, be relaxed and stay hydrated
If you really want to prepare for a video shoot well and bring your best self, do these things the night before:
- Avoid alcohol and excessive sugar. Both cause dark circles and puffiness under the eyes and will give your skin a dull and greyish appearance
- Have an Epsom salt bath (two cups in a bath). It will give you a rejuvenated appearance and lots of energy the next day
- Go to bed early
Pro-Tip: Whenever possible, start as early as you can (e.g. 9AM) so that you can take advantage of the best natural light (e.g. especially in wintertime) and so that you can get as much done in the day as possible.
Engage in conversation on camera with the interviewer and camera crew well before the filming begins.
While on set, drink more water than you need. You’ll be amazed at how much water you need while talking for hours straight. Drinking water will not only keep your voice clear; it will also keep you energised throughout the day. We also recommend having some apples to hand so that you can stay energised. The acidity in apples also has a side-effect of giving your voice more quality.
These 8 top video tips will get you on your way towards a great video product before you’ve even begun. Need more help? Just contact us to discuss your specific needs and we’ll help you even more. If you want more information on why we recommend video marketing for your healthcare business, see this post.