Birmingham immigration lawyers increase their telephone conversion rate by 220%
Birmingham based migration lawyers hired us to help them convert more callers into consultations.
The legal firm’s call to appointment conversion rate, before training, was 5%. We started by conducting mystery calls over a period of two weeks. Scoring the calls on our standardised evaluation tool, we found that greetings were variable in quality and consistency, there was very little questioning going on, and that telephone staff was reticent in asking for the appointment. When presented with objections to the appointment, they didn’t handle them appropriately. Often, they would not take the callers details for follow up.
After preparing a customised training program to address their telephone selling weaknesses, we delivered 1 day of training at their facility. Further, we ensured results were applied with tests, post-training mystery calls, and follow up conference calls over a period of 8 weeks.
Conversion rates rose dramatically from 5% the week following training, and were as high as 16% as much as 8 weeks later. This is a conversion rate percentage increase of 220% without a reduction in the quality of leads presenting at appointments. The law practice is now so busy with new appointments, they are compelled to hire more people to share the load.
Meet our Founders
Founder & Fractional CMO
Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Founder & CEO
Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK