Increasing LASIK Eye Centres’ conversion rates by 40%

LASIK Eye Centres, based in Vancouver is one of the largest volume laser eye surgery providers in Canada. Offering a high volume, value-priced market positioning, they felt they had many leads but poor conversion rates. We increased their conversion rate by 40% in 8 months and their gross margin by 483%.

Reporting to Dr Hugo Sutton, Medical Director, we lead the clinic’s sales and marketing efforts, ranging from lead generation through regional advertising, patient and optometric referral programmes. These leads were then converted to patients.

  • Re-engineered the sales process to increase sales by 63.3% during 9 months
  • Helped to increase the LASIK volume from 80 to 420 eyes while increasing the average price
  • Assisted the company in reaching first time gross profitability during a six month period
  • Exceeded overall sales projections by 21%
  • Supervised sales reps who sold $3.6M in revenue under our supervision

As a result, Hugo Sutton, MD FRCSC, Ophthalmic Surgeon and Medical Director, said “Ms Livesey and Mr Solar have to be two of the best marketing practitioners I have ever had the pleasure to work with.”

How we did it

By targeting their advertising to specific markets that were most likely to purchase their services, we lowered their leads by 45%. This enabled their call centre staff to focus on creating relationships with callers, leading to getting deposit over the phone.

Invested leads were more likely to complete their appointments and were more committed to proceeding through to surgery. This lead an increase in conversion rate of 40%.

Once we corrected the sales system from a high-volume, low-value model, we then set about increasing the price. After two staggered price increase, LASIK Eye Centres was charging 68% more per transaction resulting in a gross margin lift of 483% in 8 months.

Dr Hugo Sutton was the founder and lead surgeon in one of North America’s largest chain of laser refractive clinics, encompassing 32 clinics and 60 surgeons. Today this clinic remains the busiest laser clinic in Canada, performing over 400 eyes per month.

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What our clients say…

“In a matter of weeks, we already saw results with LiveseySolar. Far before we were even finished with our project.”

Erik Chotiner, MD, FACS, Ophthalmologist

“The whole group has been very, very professional. We’re quite early in the stages, but we can see the benefits.”

Dr Nick Mantell , MBChB FRANZCO

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Mr Praveen Patel, MA (Cantab), MB BChir (Cantab), FRCOphth, MD (Res)

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Dr Anton Van Heerden, MBChB; FRANZCO, Ophthalmologist

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Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their practice revenue

Rod Solar

Founder & Scalable Business Advisor

Rod Solar is a co-founder of LiveseySolar and a Scalable Business Advisor / fCMO for our customers. Rod mentors and coaches CEOs/Founders and their leadership teams to triple their sales, double their profit, and achieve their “ideal exit”.

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LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK