A patient event can be an excellent way to attract prospective patients to your clinic. If your marketing budget is modest however, your patient event need to address specific concerns, questions and problems if they are to attract qualified potential patients. In this post, I want to give you some practical advice about patient event conceptualisation, copywriting and marketing – so you can maximise event attendance from a specific group of qualified prospects in the middle of your sales funnel.
Planning your next patient event with specificity in mind
The plan for your patient event begins w