What are the top sales tips for non-salespeople who have to sell?

If you’re a business leader, entrepreneur, manager, professional, consultant, customer service associate, or really anyone who is in a position where you are dealing with customers, it is highly likely you will have to flex your sales muscles at some point. This group of “non-salespeople” are fast becoming a secret weapon for today’s savvy companies looking for new channels of incremental growth.  Today we’re going to start a new series of Questions and Answers recorded during the recent ESCRS trade show that took place at the Excel Centre in London. Today’s question asks what key tips should non-salespeople be aware of when selling.

Question:

What are the top sales tips for non-salespeople who have to sell?

Answer:

It is interesting you asked about tips, because I think that a lot of people are somewhat passive learners in that respect, when they walk into a learning experience and they hope to acquire a few tips –  they are thinking you can cherry pick some things that might perform miracles for them… a one size fits all solutions or magic bullets. I very much look at things in a different way.

I hope that people get tips from what I say but much more important to me is that they learn a process; not something that might work here or there, or when one is faced with this particular situation: “oh! remember this top tip”.

Instead I’d rather provide for them a process that works in almost every single environment and  almost every single interaction. That takes a lot more work on my side; to be able to consider the different situations that might occur and then put together a process that might apply to these various situations. But, I believe that that’s the kind of information that works best. That’s the information that sticks with people.

I think a lot of people when they come to training might enjoy the day and walk away with some enthusiasm and hope to change a few things / put these tips into practice, but because these tips are isolated and hard to remember, they put a few into practice here and there but they don’t necessarily do it routinely.

The benefits of those tips erode over the time because they are not used and they don’t apply in many of the situations that you find yourself in day to day reality. So what I prefer is that people come out of my learning experiences with real, clear, actionable processes to put into place from the very next day that they see me and work with me.

Processes that they can use in almost any interaction. Processes that allow for variety in people, in products, in modes of the communication (whether is on the phone or whether it is in person). Processes that they can put into place so that in just doing that process reinforces the memory of that process. And then being able to deliver on that time and time and time again so that it becomes a new way of doing things. And that’s what I am more interested in people learning. And that’s what I think benefits them the most: a process that they can repeatedly exercise and become better at, as opposed to random tips and tricks that may or may not work for a wider variety of circumstances.

We hope you’ve enjoyed our Q/A today and look forward to sharing more sales for non-salespeople information over the coming weeks. If you have a question about what it takes for a non-salesperson to succeed at sales, ask in the comments below. We’ll try to help you if we can!

NOTE: The best way to answer that nagging question about practice growth or marketing or patient volume in the back of your mind is to book a free 15-minute compatibility call. Get some options and go away with a clear idea of what’s possible.

About the author

Rod Solar
Founder & Fractional CMO

Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people through vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.

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Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their practice revenue

Rod Solar

Founder & Fractional CMO

Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.

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LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK