Start with being interested

Telephone call handlers are handling thousands of calls from customers at this very moment. 99% of them are boring.

We have sales people telling customers everything they know about their products. We have customers trying to have their needs understood. We have very little real communication.

What if you started with being interested?

What if you were keen to learn about your customers’ needs and asked them more questions? What if you were interested in providing the right solution only when you knew it fit the customers needs? What if your conversations were opportunities for transformation, not simply transactions?

We rarely ponder the more interesting option, because being boring is easier. Being boring is safer.

It’s safer to launch into a pre-approved, one-message-fits-all speech than it is to stop, ask questions, and attempt to understand a person’s needs. It’s easier to just tell people what you think they want to hear, than it is to listen for what they most want and need. It’s easier to stay distanced and keep up a “professional” demeanor than it is to be authentic and genuine.

We choose boring over interesting, and wonder why we look at the week’s worth ahead of us with dread, pining for the weekend just past while hopefully anticipating the weekend to come.

Being interested will make your weekdays feel like weekends. Try it and see.

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What our clients say…

“In a matter of weeks, we already saw results with LiveseySolar. Far before we were even finished with our project.”

Erik Chotiner, MD, FACS, Ophthalmologist

“The whole group has been very, very professional. We’re quite early in the stages, but we can see the benefits.”

Dr Nick Mantell , MBChB FRANZCO

“They’re very professional. They know what they’re doing, but they also put us at ease. This helped us to cut through what’s needed to get what we want.”

Mr Praveen Patel, MA (Cantab), MB BChir (Cantab), FRCOphth, MD (Res)

“It’s wonderful to work with an agency that engages on our level and understands our market.”

Dr Anton Van Heerden, MBChB; FRANZCO, Ophthalmologist

Get your Practice Marketing Score

Take our FREE “Practice Marketing” quiz. Get your score and benchmark yourself to practices around the world.

Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their practice revenue

Rod Solar

Founder & Scalable Business Advisor

Rod Solar is a co-founder of LiveseySolar and a Scalable Business Advisor / fCMO for our customers. Rod mentors and coaches CEOs/Founders and their leadership teams to triple their sales, double their profit, and achieve their “ideal exit”.

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LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK