Start with being interested
Telephone call handlers are handling thousands of calls from customers at this very moment. 99% of them are boring.
We have sales people telling customers everything they know about their products. We have customers trying to have their needs understood. We have very little real communication.
What if you started with being interested?
What if you were keen to learn about your customers’ needs and asked them more questions? What if you were interested in providing the right solution only when you knew it fit the customers needs? What if your conversations were opportunities for transformation, not simply transactions?
We rarely ponder the more interesting option, because being boring is easier. Being boring is safer.
It’s safer to launch into a pre-approved, one-message-fits-all speech than it is to stop, ask questions, and attempt to understand a person’s needs. It’s easier to just tell people what you think they want to hear, than it is to listen for what they most want and need. It’s easier to stay distanced and keep up a “professional” demeanor than it is to be authentic and genuine.
We choose boring over interesting, and wonder why we look at the week’s worth ahead of us with dread, pining for the weekend just past while hopefully anticipating the weekend to come.
Being interested will make your weekdays feel like weekends. Try it and see.
Meet our Founders
Founder & Fractional CMO
Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Founder & CEO
Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK