Tools for overcoming resistance to selling

How to put your feelings down on paper

For many of us, the choice to sell is not really a choice at all. We must do it. We can either do it badly, or do it well – that’s the real choice we need to make.

This post is going to be a bit different than most you’ve read in this blog. In this post, I’m going to ask you to actually do something, beyond just reading. What I’m going to ask you to do is pour out all of your thoughts relating to how you feel about selling, or what happens when you sell.

So here goes: start up a blank document or grab a blank piece of paper. At the top I want you to write:

“When I sell I…”

Then, write all of the endings to that sentence that come to your mind. Keep writing until you’ve run out of page.

What this exercise helps you do, if you do it, is help you get all of your feelings of resistance to selling onto “paper”. It’s important that when you do this, you just keep writing. Don’t stop writing for a moment. That’s your resistance to selling resisting you.

So now go ahead and do that. Get the document up and write it all down. Here, I’ll go first:

“When I sell I feel lousy. When I sell I feel like I’m bothering people. When I sell I feel like I’m intruding on their personal choices and time. When I sell I feel like they could ask me a question I don’t know the answer to. When I sell I feel I might screw up and say something that I shouldn’t say. When I sell I feel like I might stumble over my words and not make sense. When I sell I feel I may run out of things to say. When I sell I feel that they might reject what I’m offering. When I sell I feel they might reject me. When I sell I feel that I won’t succeed. When I sell I feel I’ll just waste my time with gatekeepers…”

Like that. Now it’s your turn. Open up that document and write everything you feel when you’re selling – or what happens when you must sell. If you get stuck, repeat in your head “When I sell…” then think of the last ending until the next idea comes to you.

In my next post, I’ll take you to the next step in overcoming your resistance to selling.

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Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their practice revenue

Rod Solar

Founder & Scalable Business Advisor

Rod Solar is a co-founder of LiveseySolar and a Scalable Business Advisor / fCMO for our customers. Rod mentors and coaches CEOs/Founders and their leadership teams to triple their sales, double their profit, and achieve their “ideal exit”.

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LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK