What is the ONE thing I recommend to web designers creating websites for vision correction practices that’s more important than anything else? Your aim with your website is not to be “creative”. Your purpose is to achieve your goal. For vision correction, your goal should be to convert visitors into leads. Here’s how…
We all know about the many myths and misconceptions surrounding laser eye surgery. But, we shouldn’t be surprised that so many persist. After all, your patients aren’t laser eye surgeons. Similarly, you are likely not a professional marketer. So, it’s only natural that you would have many myths and misconceptions about an unfamiliar subject. So, we thought we’d reflect on the many myths and misconceptions we’ve observed in laser eye surgery marketing. Many of these may be stopping you from winning.
As cataract surgery evolves, surgeons are calling different options by all sorts of names. Here's my advice on how to best name cataract surgery options in your practice.
Why is it that so many successful people who have accomplished outstanding achievements and all of their accrued benefits can still feel like failures? This one-minute mindset shift will change your perspective on everything.
One key to unlocking massive growth might be right under your nose. It’s your website user conversion rate. In this post, we’ll explain what it is and how you can improve it. You could focus all of your efforts this year on this one metric alone and see your volume curve skyrocketing.
You must back up your marketing claims with evidence. This post will help you avoid making misleading marketing claims about eye surgery...
Don’t make “be on the first page of Google” your generic SEO strategy. See which laser eye surgery keywords to focus on instead
How long have you been working with your marketing agency? One year? Three years? Five years or more? If your relationship has lasted longer than 3.2 years, then it’s lasted longer than average. 3.2 years is less time than both agencies, and clients would like their relationships to last. Most clients I speak to say they want a long-term relationship. And I also know that most agencies value client retention. Read all about it in this post.
How do you know your eye surgery website is performing? Here are five metrics we recommend you monitor for website success:
What is the most important thing on a medical website? It's probably not what you think.
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