What is paid traffic? How do you use paid search and paid social for medical practices?
Discover what paid traffic and paid social is and how refractive and cataract practices can use it to scale their business.
Why a Marketing Execution Plan is your first step to success
Are you eager to transform your refractive practice marketing? Discover why a Marketing Execution Plan is your first step to success.
Your Google Ad spend might be about to go up
Your Google Ad spend might be about to go up As of 1 October 2021, Google will “include ...
How to help patients finance eye surgery
How to help patients finance eye surgery Laser and cataract surgery isn't cheap. Expecting someone to make a lump-sum ...
Should eye surgeons use TIKTOK to market their practice?
Should eye surgeons use TIKTOK to market their practice? A topic that many clients – doctors and surgeons in ...
Laser eye surgery: What’s next after COVID-19 lockdowns ease?
With COVID-19 deaths now surpassing 500,000 against a backdrop of easing lockdowns, many are starting to wonder “what’s next”? In this post, we’ll explore 3 pandemic wave scenarios to help start a discussion about how laser eye surgeons can respond in each case. Renowned epidemiologist Dr Michael Osterholm, Director of The Center for Infectious Disease and Policy (CIDRAP), has put forth 3 scenarios based on previous pandemics.
Start now to prepare your practice for the next phases of the COVID-19 crisis
Start now to prepare your practice for the next phases of the COVID-19 crisis We’re here to help ...
How 4 laser eye surgeons pre-booked hundreds of patients during shutdown
While everyone was trying to figure out their cash flow during shutdown and the early stages of reopening, our clients bridged the gap by generating hundreds of thousands in treatment sales.
Raising laser eye surgery prices will drive profits in “New Normal”
Raising laser eye surgery prices will be the most effective profit driver in the post-Coronavirus New Normal. Here's what will happen to your profits if you raise your prices...
How to run effective laser eye surgery patient webinars
Whether you want to book more first appointments from a patient event in a physical space (an open evening) or online (a webinar), you’ll find this proven advice will improve your results.
