Myths and misconceptions are everywhere in marketing, and healthcare is no exception. Debunking myths is a complicated business so we've put together a brief anatomy for an effective debunking, so you can follow a step by step process. In this post, we share the best research on how to debunk myths effectively while avoiding common traps and unintended consequences.
The Ophthalmologist Magazine published Rod Solar's article on effective video production on a budget in its January 2017 issue.
As an independent healthcare professional, you might not have grown to the stage where you can employ a full-time appointment scheduler or telephone receptionist. We can (partially) solve these problems for many of our clients with vCita LiveSite, which acts as a virtual online appointment scheduler on your website.
We at LiveseySolar have supported many charities and NGOs over the years, including World Wildlife Fund, RSPCA, Medecins Sans Frontieres, Battersea Dogs & Cats Home, The Cinnamon Trust and NSPCC (The Children's Charity). Today, we’re focusing our fundraising efforts on fighting climate change. Why? Because without a safe and liveable climate, every living being on this planet is at risk.
You've chosen to sit in front of a camera and answer some questions on video. Great choice! Now we'll make sure you get the best product you can by sharing our 8 top video tips on style, locations, wardrobe and preparation.
Starting in January 2017, Google might flag your website as insecure in certain circumstances if you don't have an SSL certificate. Don't get caught unawares and let your website suffer.
What a great question. Given Google's domination of the search engine market, it's not one we often discuss. Everyone pretty much understands that ignoring Google is a terrible idea. But how should you consider Bing, Google's closest competitor in your marketing efforts?
Counting leads (some people call them enquiries) is vital if you want to assess your healthcare marketing. Unfortunately, most clinics and practices we've encountered don't do this. Here's a free lead tracking tool that can help you ensure you track your marketing results...
Rod Solar sat down with Dr David Evans, CEO of Ceatus Media Group to discuss getting online patient reviews. In this interview, Dr Evans reveals the research and case studies that suggest online patient reviews increase sales. He discusses the difference between a testimonial and a third-party online review. He shares advice on how to best get patient reviews and how to avoid getting negative reviews. Lastly, he explains why the time is right for UK and European clinics to start getting online patient reviews.
We'd like you to comment on our blog posts! Why? Because it encourages us (just keeping it real), and it's also a great chance for you to get your questions answered by others in our community.
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