How to ethically and safely generate refractive revenue right now – guaranteed

Relax. We solved it. While everyone has been trying to figure out their cash flow during shutdown (and our first solution is this essential primer on how to generate revenue through virtual consultations), we have an even bigger new solution to share.

You’ve all been trying to figure out how to keep COVID-19 from forcing you to lay off your staff, nip into your retirement savings, or work years longer than you planned.

We realised that one thing that doesn’t need to grind to a halt during the shutdown, is your ability to make money.

Sure, your clinic may have had to temporarily close its doors, your patients might have cancelled or postponed, and perhaps you’re not even allowed to leave the house. None of this matters and we are going to tell you why.

Don’t make this mistake

A huge mistake that business owners make during times of crisis is they put protective measures in place to shield themselves from external threat. The trouble is that in doing so, they end up frozen in place warily waiting for things to blow over.

Just like a tortoise retracting into its shell at the sight of a predator, you end up compromising your ability to move forward. Yes, you’re temporarily safer, but you’re also lying dormant, and depending on how long you wait, you risk harm at worst or stagnation at best.

Before your clinic retracts inside its shell, ask yourself this; am I losing touch with the outside world? Have I communicated sufficiently with my customer base? Is there something I could do, right now, to effectively assess and serve their needs in a way that will make me money?

We have news for you. While your competitors are busy hiding away, you could do these three things:

  1. Excite inactive patients
  2. Build a healthy patient pipeline
  3. Make all the money you need to get through the lockdown and into a prosperous future

This approach generates significant revenue

Make money from LASIK surgery, right now? During lockdown? We know it sounds odd, but we also know it’s possible because we’re seeing it happen. Right now.

As we speak, we are currently trialling a new tool with a few proactive practices. The results are in and this new approach is generating significant increases in revenue through, of all things, laser eye surgery sales.

What’s even more astonishing about this technique is that it takes very little time or effort to execute if you know how to do it properly – using the right technology.

We want to help you too

We are, as you read this, in the process of helping our clients get a leg up on this. We don’t think it’s fair to stop there because now is the time to help, share, and support the industry through this challenging time. We want to help you too and we’re confident that there’s enough hidden surgery demand for everyone with this technique.

Healthcare marketing experts Laura Livesey, Michael King, and Rod Solar hosted a free webinar where they shared everything you need to know to cost-effectively implement this profitable approach – without risk.

Sounds too good to be true, right? We’re not kidding. Some practices are even doing better this month than they did last year during the same month.

This works. Watch this on-demand webinar and you’ll get all the stats, facts and figures, plus a step-by-step walkthrough of what you will need and how to put it into action. For just 1 hour of your time, you will gain all the knowledge and know-how you need to transform this lousy lockdown into a lucrative LASIK sales period.

We’re so excited to share this with you. We promise It’s going to blow your mind!

(NOTE: Want to see how your practice marketing measures up against the best in class? Take this 5-minute quiz to see how you stack up in the 9 areas of practice marketing and get specific tips and advice on how you can improve your weak points and better leverage your strengths).

About the author

Jemima Owen-Jones 
Content Specialist

Jemima is a LiveseySolar’s content and copywriter. As a Digital Marketer direct-response copywriting specialist, Jemima has learned the secret strategies for crafting gripping sales copy that seizes attention and sparks desire for our client’s products and services. She’s here to empathise with our client’s target markets and inspire them to take action. As the writer, she hopes to engage their audience in every way possible: through their website; their ads; in their blog posts and emails to ensure she communicates their message and accomplishes their marketing goals. In doing so, she’s able to get more conversions for them as a result.

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What our clients say…

“In a matter of weeks, we already saw results with LiveseySolar. Far before we were even finished with our project.”

Erik Chotiner, MD, FACS, Ophthalmologist

“The whole group has been very, very professional. We’re quite early in the stages, but we can see the benefits.”

Dr Nick Mantell , MBChB FRANZCO

“They’re very professional. They know what they’re doing, but they also put us at ease. This helped us to cut through what’s needed to get what we want.”

Mr Praveen Patel, MA (Cantab), MB BChir (Cantab), FRCOphth, MD (Res)

“It’s wonderful to work with an agency that engages on our level and understands our market.”

Dr Anton Van Heerden, MBChB; FRANZCO, Ophthalmologist

Get your Practice Marketing Score

Take our FREE “Practice Marketing” quiz. Get your score and benchmark yourself to practices around the world.

Get your score

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Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their revenue

Rod Solar

Founder & Fractional CMO

Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.

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LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK