Protect your patient pipeline with virtual appointments during the coronavirus crisis shutdowns and beyond
Virtual appointments also referred to as telehealth, have transformed how healthcare providers interact and exchange information with patients. Before the Coronavirus, they were already becoming a standard feature in today’s society – particularly the health sector.
Today, they are a must. And, you can rest assured they will become a part of the phase called “The New Normal” after the worst of this crisis is over. (Check out this post on the 5 phases impacting your revenue during the Coronavirus crisis, to get up to speed on what The New Normal phase will be about and why virtual appointments will factor heavily at that time.)
3 goals of a virtual appointment
In one short 15 to 20-minute virtual appointment, you can deliver a valuable and accessible service that will achieve three important goals:
- Maintain your patient pipeline
- Convert your prospective patient to the next available face-to-face appointment
- Create a waitlist for your elective surgery services for when re-open your clinic
What equipment will you need for virtual appointments?
- a smartphone, tablet or computer with either a built-in camera or attached webcam
- a built-in microphone or attached microphone (mobile headphones will work well for this purpose too)
- video conferencing software (i.e. Zoom)
If you’re anxious about offering virtual consultations, don’t be. The NHS England has even announced that it intends to support local NHS GP practices to offer their patients alternative ways to have a consultation with a GP or other practice-based health professional.11
Advantages of virtual appointments?
A study has found that participants felt more confident talking about a personal issue via an online video call rather than face-to-face. They also valued the privacy and convenience of talking to a professional within a familiar environment of their choice.22 To offer effective virtual appointments, you first need to have the right elements in place…
The virtual appointments checklist – What you need to have in place to effectively run appointments online
Security and privacy
The same good practice principles apply as much to online video consultations as to any other consultation.
Doctors (or those who work for them) must:
- Obtain adequate patient consent
- Ensure patient confidentiality
- Keep contemporaneous notes
- Make an appropriate assessment of the patient’s symptoms
- Communicate with other doctors to ensure continuity of care
- Have appropriate indemnity
The patient should also be made aware of the limitations of clinical assessment by remote consultation and also of any potential security risks associated with the consultation taking place via the internet.
For all the legal aspects of online consultations, we recommend these websites:
- Conducting online consultations – medico-legal advice
- Remote consultations
Environment and equipment
Environmental requirements are the same as those for a normal consulting room (i.e. a quiet room that is private and large enough for 2-4 people). The decor should be plain so as not to distract from the visual image on the screen and lighting should be good.
If your computer hasn’t got a decent built-in camera or audio, a high-quality webcam with a built-in microphone is the next best option. It’s worth noting that you can improve the audio quality by using headphones with a microphone as this will prevent an echo.
Many medical specialists have found it easier to consult using a laptop computer that is separate from their desktop computer. This enables separate access to the patient records and allows you to take notes during a consultation. But it’s up to you how you want to do it.
Screen set up
- Grab a chair and something to put your laptop on (like a small desk or stand) and position it about an arm’s length away from you
- Position the camera just above your eye line, slightly pointing down
- Connect your laptop to a power source
- Do a quick test to ensure that the the microphone and camera are functioning correctly
- If part of your face is cast in shadow, use a lamp to spread the light evenly and ensure your facial features are clear
(NOTE: Want to see how your practice marketing measures up against the best in class? Take this 5-minute quiz to see how you stack up in the 9 areas of practice marketing and get specific tips and advice on how you can improve your weak points and better leverage your strengths).
Check your background
Are you happy with what’s in the background? If not, you can upload a customised background on Zoom. In this video, Rod shows you how:
You might have a photo of your clinic set up. If you don’t, we’ve made an eye clinic background you can use. Grab this background photo that Rod’s using in the video above.
Although it sounds obvious, a poor internet connection can result in video and audio issues or even total session disruption. To maintain professionalism, you’ll need a minimum data speed of 256 Kbps in each direction (upload and download).
Choose your platform
When you’re just starting out, Skype is a great low-cost entry point to the world of online consultations. Given that there are no significant upfront costs and no upfront contracts, the business risk is small. As demand and usage increases, it may be worth switching to a professional software solution to ensure sustainability and quality of service.
For example, we at LiveseySolar use Zoom.us. Zoom is a reliable and user-friendly web conferencing software with all of the features we need to conduct dozens of online meetings a week with our customers. Furthermore, it plays well with our diary system (Google Calendar) and our online booking software (Calendly). Zoom even has a version they’ve prepared specifically for telehealth, that they claim:
“reliably delivers consistent clinical user experiences, seamlessly integrates into your technology and workflows, and keeps you connected and compliant. With high quality video, even in low-bandwidth environments, organizations can support healthcare teams and patients around the globe.”
Check out their healthcare datasheet here.
Always have a back-up option. If the connection drops, the show must go on. Having the patient’s phone number to hand will help you tie the conversation over until things are back up and running. However, be aware that certain aspects of communication, such as non-verbal cues will be lost, which could lead to misunderstandings between you and the patient.
The perfect online consultation agenda
Now that you have everything set-up, it’s time to practice the online consultation. You might be thinking, ‘Pftttt, I do this stuff day-in-day-out, I think I know how to handle a consultation!’ But these ones can feel a little different, so it’s always wise to have these notes to hand in case you drift off track. Remember, you only have 15 minutes!
Make a positive first impression
The purpose of the first impression is to establish rapport and instil trust and credibility. Dress smart, introduce yourself and ask the patient how they are. If you can, make a little small talk to make the patient feel at ease. This will help to reduce the patient’s tension and help them feel relaxed.
Communicate your intent
Following the ‘warm-up’ conversation and preceding a discovery, an intent statement is a rehearsed statement in the form of an agenda for an appointment that outlines expectations for the goal of the appointment. Intent statements also contain statements designed for demonstrating empathy, takeaway statements designed for reducing pressure, and trial close statements designed to get agreement.
Discover your patient’s before-state and desired after-state
Through a series of questions, you can figure out which treatments or tests might be most effective to your prospective patients based on their particular needs and objectives.
Confirm the information you’ve discovered
The purpose of the information confirmation is to show the patient that you have listened and understood their problems, motives and goals. Summarise their response and confirm that they have come to the right place.
Make a convincing recommendation
The recommendation is a clear description that you make to the patient regarding their probable suitability, the test or treatment you recommend, the risks and downsides associated with the treatment/ test, the benefits and prospective outcomes the prospective patient can expect, and any further clarifications on the plan for treatment/ tests.
It is usually at this point when objections surface, so handling objections is a vital part of this stage. We share how to do this in a way that there is no pushiness or conflict between you and the prospective patient here: Healthcare Consultation – Objections: measure twice, cut once.
Close on the next step: a face-to-face meeting
If you have a core offer for the patient (i.e. tests or treatment that you can only perform in person) the next step is to invite the patient in for a face-to-face appointment. Only do this once you have identified and overcome all service and situational objections. This step is usually considered the “closing” stage.
Here, it would help if you offered the prospective patient options relating to their availability and preferences. Presenting a maximum of two date and time options gives the prospective patient the necessary sense of control and choice that they require to make a decision.
And viola! You have secured yourself another invested patient who is firmly on the road towards treatment. And of course, what better way to secure online consultations, than via easy online booking systems.
Since helping one of our clients install this simple online scheduling tool on their website, they have leapt from 40 enquiries a month to over 170 online bookings. We did our research, and after carefully assessing and comparing the top online booking system software, we found the perfect one for doctors. Check it out here: Doctors can triple conversions overnight with easy online booking software – Your short guide to a more flexible and functional private practice.
About the author
Jemima is a LiveseySolar’s content and copywriter. As a Digital Marketer direct-response copywriting specialist, Jemima has learned the secret strategies for crafting gripping sales copy that seizes attention and sparks desire for our client’s products and services. She’s here to empathise with our client’s target markets and inspire them to take action. As the writer, she hopes to engage their audience in every way possible: through their website; their ads; in their blog posts and emails to ensure she communicates their message and accomplishes their marketing goals. In doing so, she’s able to get more conversions for them as a result.
Meet our Founders
Founder & Fractional CMO
Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Founder & CEO
Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK