Come and join us for the ESCRS 2018 marketing masterclass: Learn how to market to patients at every stage of their journey
Rod Solar and Laura Livesey invite you to join us in Vienna, Austria for the ESCRS 2018 Congress between the 22nd and 26th of September.
Sunday September 23rd, 2018: 08:30 – 17:00
Book the day and time in your calendar – Sunday, 23rd September between 8.30 AM and 5 PM – and join us for our Practice Management Masterclass: How to Master the Conversion Funnel: Marketing to Patients at Every Stage of Their Journey, From Information Seeking Through to Surgical Booking.
Source: ESCRS Facebook Page
We segmented this Masterclass into twelve modules designed to equip you with the knowledge and tools you need to increase the growth potential of your refractive surgery practice.
| Topics we’ll cover at the Vienna Masterclass |
|---|
| Creating a customer avatar |
| Understanding the customer journey |
| Generating awareness |
| Driving engagement |
| Building subscribers |
| Increasing conversions |
| Building excitement |
| Making the core offer sale and more |
| Developing brand advocates |
| Growing brand promoters |
| Establishing marketing objectives |
| Planning a marketing campaign |
Monday September 24th, 2018: 08:45
On Monday, 24 September at 8.45am, Rod Solar will be leading a workshop in the ESCRS Practice Management and Development Programme and will show you how to write compelling direct response copy for websites, social media and e-mail marketing that results in conversions.
Schedule a chat with us before or after Vienna
If you are attending the Congress, please come and say hello! We’ll also be available to have a chat before or after the Congress where we can look at ways you can overcome your challenges and move towards your practice growth goals. Click here to schedule a quick 15 minute chat
Book your Complimentary ESCRS Chat in Vienna now
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Meet our Founders
Rod Solar
Founder & Fractional CMO
Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Laura Livesey
Founder & CEO
Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK
