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How does politics influence business?
If anything is certain, mixing business and politics is anything but straightforward. My aim with this article is to give you an objective view of what you may want to consider before you publicly or privately reveal your political persuasion or align yourself (and your business) with any particular political position. The choice to align your business persona with a political stance is a complicated one that depends on many factors that I will illustrate in this post...
Cosmetic surgery down 40% due to ‘climate of global fragility’
As we predicted in June 2016, the effects of the EU referendum on elective surgery have not be positive. BAAPS yesterday reported that cosmetic surgery is at its lowest numbers in almost a decade. What suffers when consumer confidence is low are big-ticket, discretionary items – like high investment retail sales, travel, housing sales, and of course, big-ticket private healthcare. The 5 steps to healthcare growth are more critical than ever to get right when consumer confidence is low.
Debunking myths in the era of ‘alternative facts’
Myths and misconceptions are everywhere in marketing, and healthcare is no exception. Debunking myths is a complicated business so we've put together a brief anatomy for an effective debunking, so you can follow a step by step process. In this post, we share the best research on how to debunk myths effectively while avoiding common traps and unintended consequences.
Affordable video for Ophthalmologists
The Ophthalmologist Magazine published Rod Solar's article on effective video production on a budget in its January 2017 issue.
Online scheduling tools help book more consultations
As an independent healthcare professional, you might not have grown to the stage where you can employ a full-time appointment scheduler or telephone receptionist. We can (partially) solve these problems for many of our clients with vCita LiveSite, which acts as a virtual online appointment scheduler on your website.
Help us support the Climate Mobilization Project
We at LiveseySolar have supported many charities and NGOs over the years, including World Wildlife Fund, RSPCA, Medecins Sans Frontieres, Battersea Dogs & Cats Home, The Cinnamon Trust and NSPCC (The Children's Charity). Today, we’re focusing our fundraising efforts on fighting climate change. Why? Because without a safe and liveable climate, every living being on this planet is at risk.
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Explore Insights from Rod Solar: Industry Leader in Refractive Surgery Business Growth
Rod Solar has been mentioned in over 20 articles on EuroTimes website. Here are some
Meet our Co-Founders
Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK
