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Learning how to think irrationally
Learning how to think irrationally Economists think that since consumers are rational, they make decisions to maximise their needs. However, there are several ways we know that consumers ...
Nuffield Health Selects LiveseySolar for Customer Service Excellence Team Skills Training
Nuffield Health Selects LiveseySolar for Customer Service Excellence Team Skills Training We’re delighted to announce the completion of a pilot phase of interpersonal skills training commissioned by Nuffield Health to ...
How will you respond to the next recession?
How will you respond to the next recession? The Consumer Confidence Index is falling precipitously and economic experts far and wide predict another recession is imminent. Whatever you do, ...
Healthcare marketers must address that people are irrational
People are irrational, which is why healthcare marketers and sales people focus so much energy on framing, using psychological pricing, and reducing the fear of loss wherever possible.
Marketing for All Practice Sizes – New CRST Europe Article
LivseySolar contributes Editorial Spotlight article to Cataract & Refractive Surgery Today Europe We're delighted that the editors of Cataract & Refractive Surgery Today (Europe) asked Rod Solar to contribute an article entitled ...
Is that paid online healthcare directory listing worth the money?
Is that paid online healthcare directory listing worth the money? Remember the Yellow Pages? When was the last time you used one? It’s been over a decade for me. Print ...
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Explore Insights from Rod Solar: Industry Leader in Refractive Surgery Business Growth
Rod Solar has been mentioned in over 20 articles on EuroTimes website. Here are some
Meet our Co-Founders
Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK
