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Recognising anxiety when facing stressful situations like objections
Recognising anxiety when facing stressful situations like objections Your heart rate increases. Your breathing gets faster. You feel and see your skin flush, as a result of a 300-400% increased ...
Questions to ask to prepare for objection handling
Questions to ask to prepare for objection handling In my last post, I wrote the most important things one needs to know to handle objections are the prospect’s wants ...
Objection Handling: The five things you need to know
Objection Handling: The five things you need to know Most people imagine that the most important things they need to handle an objection are in depth product knowledge, awareness ...
Prepare to handle objections well before prospects raise them
Prepare to handle objections well before prospects raise them When I ask people how might overcome a price objection (e.g. “It’s too expensive”), they will usually tell me ...
The Difference between Emotional and Rational Objections
The main difference with the objections above are is where the objection is rooted. Emotional objections are rooted in a lack of excitement or emotional urgency. Rational objections, on the other hand, are rooted in a rational preference of one option (“someone else”) over you.
The Difference between Questions, Objections and Smokescreens
The Difference between Questions, Objections and Smokescreens One of the most challenging aspects of selling, and sales training, is handling objections. I’ve aimed to simplify this concept as much ...
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Explore Insights from Rod Solar: Industry Leader in Refractive Surgery Business Growth
Rod Solar has been mentioned in over 20 articles on EuroTimes website. Here are some
Meet our Co-Founders
Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK
