Rod Solar

7 tried and proven approaches to boost creativity

Rod Solar2022-03-17T05:36:49+00:00Engaging Website Visitors|

Creativity is a crucial business skill - especially in healthcare marketing. Most of the medical marketing we see out there is boring, bland and has a bad case of me-too-itis. Patients hate it. The good news is creativity isn't solely a talent possessed by artists, designers or musicians. You can learn how to be creative about your clinic or healthcare business by tweaking the way you think and behave. Here are 7 approaches to upgrade your mindset and produce the results you need from your patient communications...

ESCRS 2018 Prize Winners and Masterclass Slides

Rod Solar2021-08-11T11:06:58+01:00News|

We had an excellent time at ESCRS 2018 in Vienna this year. In this post, we announce our prize winners and explain who will get our Masterclass slides and handouts.

Content writing principles for effective digital communication

Rod Solar2022-03-02T10:53:39+00:00Engaging Website Visitors, Generating Awareness|

Do you need to write or edit digital content for healthcare? We've got you covered with writing principles and advice that you can use to improve your written digital communication.

Did your website traffic just plummet? The Google Medic Update may be the reason

Rod Solar2024-02-22T21:51:40+00:00Generating Awareness|

In this post, we give you some quick facts about what you need to know about the Google Medic Update, what you can do about it if the Google Medic Update affected you, what we’re doing to help our customers deal with the Google Medic Update and what you can do for yourself.

Answered: 5 questions about social media marketing you’ve been dying to ask

Rod Solar2022-03-17T06:50:39+00:00Generating Awareness|

Should ophthalmologists use social media today? Watch this short video where Rod Solar speaks to Kristine Morrill for EuroTimes about how an ophthalmologist should handle social media in their practice. Should they do it, or should another designated person? Is social media a *must* in marketing today? What should ophthalmologists concern themselves with when using social media? What's on the horizon for social media? What trends should ophthalmologists be preparing for?

ESCRS 2018 marketing masterclass: Learn how to market to patients at every stage of their journey

Rod Solar2021-08-11T11:09:33+01:00Marketing Strategy|

We can't wait to see you in Vienna, Austria on Sunday September 23rd when we give a Marketing Masterclass at ESCRS 2018. Learn how to market to patients at every stage of their journey, from information seeking through to surgical booking. You can stay for the whole day, or catch one of our 12 modules on everything from creating awareness, targetting the right people, pricing effectively, choosing your marketing tactics, engaging people correctly at their consultations, to stimulating more referrals. Even if you can't stay the whole day, come by and catch a module - read the full overview of our ESCRS marketing workshops here....

5 ways to adapt your healthcare marketing to Millennials

Rod Solar2021-08-12T11:20:06+01:00Marketing Strategy|

There is no doubt that, of all the criteria that explain a consumer’s behaviour, the most crucial is his or her age and generation. This unavoidable fact affects everything, from what you say, where you say it, how you say it, and what you charge for your offerings. What appeals to a millennial may irritate a baby boomer. What delights a baby boomer may make a millennial cringe. You must seek to understand your audience if you hope for them to understand you. Generational marketing provides guidelines to help you do just that...

Here’s a Quick Way to Increase Your Search Ranking on Google

Rod Solar2021-09-15T16:01:41+01:00Generating Awareness|

Inbound links significantly influence your website's search visibility. But you don't just want a lot of links; the links you want should be high quality too. In this post, we share some quick tips to ensure you add and get links to and from external websites that point to specific pages on your website to improve the rankings of your pages. Note: If you don't want to bother with doing this yourself, you can forward this post to your SEO consultant…

Website speed matters: Study finds 1 second delay means a 7% reduction in conversions

Rod Solar2021-11-08T06:14:25+00:00Engaging Website Visitors|

A recent study by Akamai claims that if your website takes longer than 3 seconds to load, you could be losing nearly half of your visitors! Use this simple tool to find out how your website rates. Learn more about how we're taking action to maximise patient conversions through website speed improvements...

How to cure blindness for £20

Rod Solar2024-02-22T21:36:59+00:00News|

Join us in helping cure at least 100 people of needless blindness this August. We are attempting the Three Peak Challenge on August 4th to 5th. We need your help. We'll be climbing 3 peaks, for an ascent of 10,000 ft over a distance of 37km in 24 hours to raise funds for the Himalayan Cataract Project. We ask you to click the button at the bottom of this post to contribute whatever you can. For every £20 you donate, you will cure one person of blindness. 18 million people in the developing world have needless blindness and become a burden on their families. Your £20 allows them not only to see again but to become a contributing member of their community once more. The financial impact you create is 10X more than what you donate. Thank you for helping people to regain their sight. We appreciate your support in helping 100 people to start living again.

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