Converting Leads
Creating a successful sales funnel costs money. Those leads are precious. Here we show you how to make the most of the money you spend by reducing the number of people that call your practice and walk away without becoming first appointments.
The new client power dynamic that professionals were never taught to deal with
We’re continuing our new series of video Questions and Answers recorded during the recent ESCRS trade show that took place at the Excel Centre in London. Today Rod Solar answers a question that many experienced non-sales professionals might be wondering - why do I need to bother selling now when I never needed to before? Question: Why do professionals need to sell now when before they didn't need to?
Video: Straight talk for non-salespeople to become good at selling
Today we have 2 videos in which Rod Solar talks about our teaching approach and who might benefit most from working within this kind of learning environment. We’re continuing our new series of video Questions and Answers recorded during the recent ESCRS trade show that took place at the Excel Centre in London. Question: How would you describe your style in teaching professionals to become sales heroes?
If you want to increase sales you must embrace incompetence
We’re continuing our new series of video Questions and Answers recorded during the recent ESCRS trade show that took place at the Excel Centre in London. In today's video Rod Solar talks about some of the barriers that non-sales professionals put in the way of learning what they need to learn, in order to sell.
When is the best time for non-salespeople to learn sales skills?
Because selling is so universally misunderstood and feared, it's often left to the last minute to figure out how best to get a messages across. Many people don't realise the breadth of applicability that learning sales distinctions can bring not only to your business, but to your personal and even romantic life!
Can confidence be taught to non-sales professionals?
One of hot topics here at LiveseySolar surrounds non-salespeople and the fact that they are being asked to sell more and more in the professional services world. We’re continuing our new series of video Questions and Answers recorded during the recent ESCRS trade show that took place at the Excel Centre in London. Today’s video asks whether an essential ingredient in selling - confidence - can be taught or not. What do you think?
Can non-salespeople be trained to sell or should we leave this to sales professionals?
Can non-salespeople be trained to sell or should we leave this to sales professionals? One of hot topics here at LiveseySolar surrounds non-salespeople and the fact that they are being asked ...
Meet our Co-Founders

Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK