Free advice to help you grow & scale your vision correction business
Get free valuable tips, articles and resources each week by subscribing here
The Roadmap to Scaling Your Practice: A Step-by-Step Guide to Success
Ready to take your business to the next level? Learn how to scale from £1m to £3m with our step-by-step guide!
Revolutionize your sales calls: How to increase patient engagement and conversion rates in vision correction surgery with virtual suitability assessments
Reframe sales calls into virtual suitability assessments for vision correction surgeries to attract and convert patients. Learn how to take a leadership role, leverage digital self-tests, and build trust while executing the approach effectively. Read on for expert tips.
Overcoming shiny object syndrome
Shiny object syndrome (aka endlessly chasing “the new thing”) is one of the biggest challenges practice owners face and quickly leads to distraction, stress, wasted money, and staff overwhelm Use this Growth Triad tool to spend time only on those few great ideas actually worth pursuing.
How refractive surgeons can beat the 2023 recession
The 2023 recession will be tough for ophthalmologists without a plan. Don’t focus on mere survival. Discover how you can take home more profit in 2023, despite…
Strategies to roar out of a recession for private healthcare practices
Private practice owners should be 'Progressive' by pursuing a combined strategy of marketing more, expanding their asset base, and increasing efficiency. The last thing they want to do is cut labour costs.
Creating a lead magnet to get eye surgery leads
As an advertiser for your practice’s services, understand that your advertising aims to generate leads (patients come later) from your traffic. The most effective way to generate leads is to use a lead magnet. This post will cover a lead magnet and the different types of lead magnets. I’ll also share what to think about before you build a lead magnet and the elements of an effective lead magnet.
Discover the latest insights and innovations from LiveseySolar
Read our published articles now
Explore Insights from Rod Solar: Industry Leader in Refractive Surgery Business Growth
Rod Solar has been mentioned in over 20 articles on EuroTimes website. Here are some
Meet our Co-Founders
We’re passionate about helping leaders of high-quality, growth-minded practice owners double their practice revenue

Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK