Refractive Surgery Marketing Blog2026-01-28T07:28:45+00:00

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Building your eye surgery marketing funnel

By |Marketing Strategy|

In this post, I’ll answer the question “What is a marketing funnel?” and give you eight steps to create your eye surgery marketing funnel. As I go, I’ll share some examples of these concepts in a successful eye surgery marketing funnel. The funnel is one of the most fundamental tenets in digital marketing - so it’s on the essentials list for any eye surgeon engaged in marketing to understand. Let’s get started!

What are you really selling?

By |Video blog post|

You might be sending out the wrong signals to your patients. Here’s a clue: it’s all about YOU them, not them. If you can correctly master heroic messaging into your ophthalmology brand, then you'll likely increase number of surgeries you perform. Because it’s that simple. What does this mean exactly? And who’s the hero? Read on here to find out more.

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Explore Insights from Rod Solar: Industry Leader in Refractive Surgery Business Growth

Rod Solar has been mentioned in over 20 articles on EuroTimes website. Here are some

Meet our Co-Founders

We’re passionate about helping premium practice leaders double their practice revenue

Rod Solar

Founder & Scalable Business Advisor

For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.

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LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK

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