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How to spot partnership opportunities that will bring you what you most want
Forming partnerships in medicine can be a tricky business. If you are considering getting into a partnership, learn what to look for in a potential business partner, what partnerships can provide for you, how to understand who controls the power in a partnership, and when you may wish to cooperate in different ways...
The 5-Step Healthcare Marketing System your Practice Needs to Thrive
It's no secret that running and growing a private practice is not easy. While providing high-quality medical care can be extremely satisfying and your patients are often happy to share positive word of mouth with *some* friends and family, the road to building a thriving practice is not smooth or paved with chocolate and champagne (well for most of us mere mortals!) In this post we'll share the five stumbling blocks you need to steer clear of, and the 5-Step Heathcare Marketing and Sales System you can implement in order to get your practice thriving. We've seen these 5 Steps literally transform private clinics around the world, and we hope that by following their lead, you will be able to scale up your practice and help it thrive through the 2020's and beyond...
Presbyopia – The biggest laser eye surgery market in the world
Should refractive surgeons consider the presbyopic market in the laser eye surgery marketing mix? Or should they leave this market to at worst, reading glasses and at best, intraocular surgery? In this video (and the transcript), I argue the case for complementing your practice marketing efforts by offering presbyopic LASIK.
VCR congress leading the way with LASIK marketing in Italy
Italian ophthalmologists discovered how to grow their refractive surgery practices at our workshop on LASIK marketing in Milan this October. We were delighted to accept an invitation to speak from LASIK pioneer, Lucio Buratto. The congress, known to most as VCR, is the most important congress of refractive and cataract surgery in Italy, and among the most important in Europe and the world. Buratto, a pioneering ophthalmologist, has organised and directed VCR since 1981, and he continues to innovate by bringing LASIK marketing workshops to Italy...
How to get healthcare marketing projects on time and on budget [a client’s guide]
In this post, we'll share some of our standard timelines and orders of dependencies for healthcare marketing projects. We break down a realistic timeframe for a website project, showing why a good website takes the time it does. To make the exercise a bit more relevant, let's also attach some sample dates starting January 1st, 2018.
How do you get clinic staff excited about training? | Testimonial by Manmeet Chowdhry
Video: How do you get clinic staff excited about training? A question we get asked a lot is how do you get your clinic staff excited about training? How do you get team members, some who may have been with you for many years, to change their way of interacting with patients? Here's a video showing what often happens when you take a seasoned, productive, patient coordinator at a clinic, and ask them to participate in a LiveseySolar healthcare team training. By the end of the training she said "I really found it to be amazing. Things that I'll probably take away are very easy to apply and it's just having reminders there, really." Watch the 1 minute video here...
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Explore Insights from Rod Solar: Industry Leader in Refractive Surgery Business Growth
Rod Solar has been mentioned in over 20 articles on EuroTimes website. Here are some
Meet our Co-Founders
Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK
