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Understanding WordPress by comparing it to a car
Many people are familiar with WordPress, the world's most prominent content management system. We made our first Wordpress website over six years ago, back then what seems obvious today - at least in our clients' minds - was not so certain. Since that point, WordPress has become the only way we make healthcare websites.
How to avoid cheesy salesmanship and sell like a professional
Today Rod Solar answers a question that we get asked all the time by non-sales professionals. If you've ever stayed clear of selling for fear of looking or sounding cheesy, then watch this video. Question: What would you say to people that say sales is cheesy or isn’t suitable for professionals or a professional environment?
In 2015 let’s use our phones for… talking
We can text, email, Tweet, and Facebook. We can GChat or Skype, and "say congrats" to our network on LinkedIn. And we can do it all conveniently through our handheld mobile devices. As we welcome the new year into our lives, it's hard not to notice that we live in a hyperconnected world where communication can be constant, yet many of us are more isolated and anonymous than ever.
The new client power dynamic that professionals were never taught to deal with
We’re continuing our new series of video Questions and Answers recorded during the recent ESCRS trade show that took place at the Excel Centre in London. Today Rod Solar answers a question that many experienced non-sales professionals might be wondering - why do I need to bother selling now when I never needed to before? Question: Why do professionals need to sell now when before they didn't need to?
Video: Straight talk for non-salespeople to become good at selling
Today we have 2 videos in which Rod Solar talks about our teaching approach and who might benefit most from working within this kind of learning environment. We’re continuing our new series of video Questions and Answers recorded during the recent ESCRS trade show that took place at the Excel Centre in London. Question: How would you describe your style in teaching professionals to become sales heroes?
If you want to increase sales you must embrace incompetence
We’re continuing our new series of video Questions and Answers recorded during the recent ESCRS trade show that took place at the Excel Centre in London. In today's video Rod Solar talks about some of the barriers that non-sales professionals put in the way of learning what they need to learn, in order to sell.
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Explore Insights from Rod Solar: Industry Leader in Refractive Surgery Business Growth
Rod Solar has been mentioned in over 20 articles on EuroTimes website. Here are some
Meet our Co-Founders
Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK
