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FAQ: Is training the best solution for my problems?
If you feel that your staff members are underperforming at work, or you are achieving lower sales than your targets, you are sure to be keen to attack the problem as soon as possible. But what is the solution? Is it training? Is it to work on staff motivation? Is it to provide an improved working environment and better tools to help your staff do their job effectively? It is important to determine the root cause of the problem before deciding on a solution.
FAQ: Is sales training ethical?
Is sales training ethical? Some managers may be concerned that sales training will teach their staff how to manipulate people in an unethical way. This is a common misconception resulting ...
FAQ: Serving not selling. Won’t sales training change this?
Serving not selling. Won't sales training change this? Selling effectively can be a difficult business skill to master. Successful sales people will guide customers towards buying the product or service ...
FAQ: How can we keep track of our training progress?
How can we keep track of our training progress? For a training programme to be worthwhile, it must result in a measurable improvement in staff behaviour, sales performance, or other ...
Upscale laser eye surgery clinic in Ireland increases telephone conversion rate by 66% (Case Study)
Upscale laser eye surgery clinic in Ireland increases telephone conversion rate by 66% Background: A laser eye surgery clinic in Ireland hired us to increase their telephone sales. Problem: Convinced ...
Exclusive laser eye surgery clinic in London increase their sales conversion rate by 83% (Case Study)
Exclusive laser eye surgery clinic in London increase their sales conversion rate by 83% Background: A group of Laser Eye Surgeons wanted to increase their conversion rates on the phone. ...
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Explore Insights from Rod Solar: Industry Leader in Refractive Surgery Business Growth
Rod Solar has been mentioned in over 20 articles on EuroTimes website. Here are some
Meet our Co-Founders

Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK














































































